How I Write

Writing is thinking, which means it’s like lighter fluid for business growth. Brie has played major roles at writing-rich companies like Stripe, and her expertise on writing-first culture is now used by giants like Amazon and Basecamp. As she says: “Reality has a surprising amount of detail.” Writing illuminates all the interesting details worth pursuing. And as a result, companies who prioritize writing operate with impressive speed, intention, and rigor. In this episode, Brie shares years of hard-won wisdom to expose how great writing sets companies apart. She explores the balance of writing vs. taking action; she breaks down the editing process better than a modern-day Maxwell Perkins; and she sheds light on the secret to great writing: your zone of obsession. If you want to learn how to do the best writing of your life, and grow your company while you’re at it, this episode is for you. SPEAKER LINKS: Website: https://www.briewolfson.com/ Twitter: https://twitter.com/zebriez Stripe Press: https://press.stripe.com/ WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.com/how-i-write YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Paul Graham is one of the most successful writers and entrepreneurs in Silicon Valley. Sure, he sold a company to Yahoo and co-founded Y Combinator, which has created hundreds of billions of dollars in value. But more than that, Paul is a renowned essayist and his thoughts on what makes good writing are worth paying attention to. So, how has writing led to Paul Graham's success? I've deconstructed 11 of his best lessons and we're going to go through them one by one. Ultimately, you’ll learn the writing secrets behind this mega-successful investor, how he engages and delights his audience, and how you can, too. Also, if you listen until the end, I have an unreleased goodie in here about what Sam Altman learned from Paul Graham. And I'm not going to share that anywhere else. LINKS FOR PAUL GRAHAM: Website: https://www.paulgraham.com/ Twitter: https://twitter.com/paulg Book: https://www.paulgraham.com/books.html WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.com/how-i-write YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Neil writes about all the icky, taboo things you’re not supposed to say out loud. As the author of ten New York Times Bestselling books, he’s built his career on getting celebrities like Rick Rubin, Kevin Hart, and Jenna Jameson to open up in a way that most writers are too afraid to do. But don’t get it twisted — “being vulnerable” doesn’t mean “word-vomit your deepest, darkest secrets to the world.” It means sharing who you truly are in a way that’s interesting to other people. In this episode, Neil reveals how to be vulnerable in your work, the right way. He breaks down story structures that hook your reader. He reveals how to cultivate your life to support your writing. And he shows you how to say things in public that most people would be too scared to share with their closest friends. If you’re scared of sharing your work in public, this episode is for you. Come learn how to synthesize your vulnerability in a way that resonates with other people. SPEAKER LINKS: Website: https://www.neilstrauss.com/ Twitter: https://twitter.com/neilstrauss Instagram: https://www.instagram.com/neil_strauss Books: https://www.amazon.com/Neil-Strauss/e/B001H6NT1I WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://writeofpassage.com/enroll PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Every year, 25 million people download Shaan’s podcast. Sure, he’s a brilliant entrepreneur, investor, and writer, but there’s one skill in particular that keeps Shaan’s audience coming back for more: storytelling. And not the kind of storytelling that feels like an IQ contest. (I know you know what I mean.) Shaan tells stories that burst with aliveness, that make readers laugh out loud with joy or fall silent with understanding. And as a result, he’s built more than just a following; he’s built a fandom. In this episode, Shaan reveals every framework he knows for telling stories so well they make your reader go, “Wait, how did they do that?”. And I mean, every framework. You won’t find this in the ole’ self-help aisle. Plus, he shows you exactly how to do it. We deconstruct everything from popular movies to business origin stories to viral Twitter threads. Stories are the #1 way to grab readers’ attention, get them to like you, and ultimately, turn them into fans. And this episode is a masterclass on how to do it. WRITE OF PASSAGE: Website & Newsletter: https://www.shaanpuri.com/ Twitter: https://twitter.com/ShaanVP Linkedin: https://www.linkedin.com/in/shaanpuri WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Perhaps the best-kept secret of any writer is the ability to find inspiration in unconventional places. And that’s Michael Mauboussin in a nutshell. Investing, business, reading, writing, luck, skill — name a topic he’s passionate about, and he’s found a way to make money from it in his writing. How? By subverting “The Curse of Knowledge.” With his decades-long career on Wall Street, you’d think that reading Michael’s work would be like trying to learn Latin on the fly. But the opposite is true. “I put my arm around the reader, and we gaze off into the world and say, “Let’s talk about what we see. Let’s make this concrete and interesting.” No stuffy professionalism. No robotic jargon. While many of us writers see the ignorance of a reader as a handicap, Michael sees it as an opportunity. And as a result, he’s become a billboard for how to build a career around who you truly are and what you’re actually interested in. In this episode, you’ll learn how to do the same. Come learn tactical writing and life instruction from one of Wall Street’s best and brightest. SPEAKER LINKS: Website: https://www.michaelmauboussin.com/ Books: https://www.michaelmauboussin.com/books Twitter: https://twitter.com/mjmauboussin WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Packy McCormick is proof that writing online can attract real-world opportunities you never dreamed of. He went from 20 Substack subscribers to a $40 million venture fund — and he’s still growing. In this episode, we dive into the three main “how’s” of Packy’s growth. First, he has a distinct, unforgettable style. His business-meets-memes newsletter, Not Boring, has amassed 220,000+ subscribers because his “funny finance guy” flair gives him an edge. Not to mention, it all started when he took the first-ever cohort of Write of Passage. (I may be biased, but seriously, that’s when it started.) Next, Packy shares his domain expertise. He sees writing and investing as the perfect one-two punch. His goal? Share what he knows, and make a behind-the-scenes world accessible to the average audience. And finally, Packy adds value to his readers. Relentlessly. Not by telling them what to think, but by trying to change the way they think. In a world filled with Beta content — cheap entertainment that disappears in 24 hours — Packy creates Alpha content — quality work that has long-term relevance. Style. Expertise. Value. This is just a sneak-peek into our conversation. If you want to find your distinctiveness in a modern digital world, this episode is for you. SPEAKER LINKS: Website: https://www.packym.com/ Twitter: https://twitter.com/packyM Newsletter: https://www.notboring.co/ WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? https://writeofpassage.com/ PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Want to build influence with great ideas and simple writing? Look no further than Howard Marks. Most smart people use big words and plastic jargon to reinforce the barrier between themselves and “the common folk.” Howard, on the other hand, breaks down this barrier, and that’s why his ideas are so influential (and why he’s Warren Buffett’s favorite author). Ironically enough, simple writing is the hardest to master. Einstein once said that there are four types of intelligence: “bright, brilliant, genius, and simple.” In this episode, you’ll hear how Howard turns decades of investment expertise into clear, simple language. You’ll learn: Why high-quality work is more important than ever How discovering your unique point of view is crucial if you want your ideas to make an impact Howard’s four tenets for high-quality writing: clarity, humor, interesting topics, and challenging your reader. Ultimately, you’ll learn how this billionaire investor shares his ideas in a way that engages and delights his audience, and how you can, too. SPEAKER LINKS: Website: https://www.oaktreecapital.com/about/leadership/bio/howard-marks Twitter: https://twitter.com/howardmarksbook Books: https://www.amazon.com/Howard-Marks/e/B004LE5B00 WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Amor Towles is our modern day F. Scott Fitzgerald. Sure, he’s a critically acclaimed, award-winning novelist (ever heard of “A Gentleman in Moscow”?) but not because he’s cracked the publishing algorithm. Rather than scheming how many books he can sell or how many critics he can impress, his #1 goal is to fulfill his covenant with his reader. “They’ve invested in my art, and I owe it to them.” Towles' work oozes sensory detail and psychological richness. While most writers would describe writing as “creative” or “free-spirited,” he describes it as “accurate” and “careful.” Every sentence he writes serves a larger truth. In this episode, Towles gives one of the most detailed breakdowns of his writing process that we’ve had so far on How I Write. You’ll learn the step-by-step process for how Towles drafts each novel; specifically, how outlining your work can free up your creative, poetic side. You’ll learn how to write descriptively — without bogging down your reader in indulgent details. You’ll learn how to master craft through repetition; how to approach your first draft versus your second; how to influence your writing with reading; and how to create art that serves a broader purpose. Ultimately, you’ll learn how to tell exceptional stories from one of today's most exceptional storytellers. SPEAKER LINKS: Website: https://www.amortowles.com/ Twitter: https://twitter.com/amortowles Books: https://www.amazon.com/stores/Amor-Towles/author/B004MW8MG6 WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Johnson has studied LLM technology for over 35 years. His consensus? Large Language models and human creativity aren’t at odds. They’re at their best when they work in harmony. Johnson has written thirteen books, many of which explore how tools and technologies expand what humans are capable of and transform societies. He created NotebookLM to help writers use AI to supplement their creative process — not to replace their thinking, but to amplify it. In this episode, you’ll learn how to capture ideas without friction, how to seamlessly structure your work, how to leverage the element of surprise, and how to turn sheer information into unique insight — all while using AI, of course. Ultimately, you’ll soak up Johnson’s 35 years of expertise and come away with actionable steps to make your writing process faster and your insights more surprising. SPEAKER LINKS: Website: https://stevenberlinjohnson.com/ Twitter: https://twitter.com/stevenbjohnson Book: https://www.amazon.com/Steven-Johnson/e/B000APC0M6 Google NotebookLM: https://notebooklm.google/ WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris Dixon is the perfect example of how learning in public can catapult you to success. Come learn how he went from writer to owner, and how you can, too. SPEAKER LINKS: Website: https://cdixon.org/ Twitter: https://twitter.com/cdixon Blog: https://cdixon.substack.com/subscribe Book: https://www.amazon.com/Read-Write-Own-Building-Internet/dp/0593731387 YouTube: https://www.youtube.com/channel/UCoAeFr1JnlHwQ1ex7WlWi-g WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s the start of 2024 and to celebrate I thought I’d run through some of the best lessons I’ve picked up over the last 12 months. This past year has had over 20 episodes produced so there was a lot to choose from but I ended up settling on 8 insights from some of my favorite conversations both inside and outside of the podcast. Expect to learn how Tim Ferriss sets an extremely high/low quality bar, why Marc Andreessen uses a barbell approach to consume information, Kevin Kelly’s reason to be the only (not the best), how Riva Tez paints with words, why The Cultural Tutor won’t read anything from the past 50 years, how Tyler Cowen brings joy to his work, my thoughts on artificial intelligence, and much more… WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Tiago grew up reading in Barnes and Noble — up to six hours at a time! Now, his bestselling book, Building a Second Brain, is the perfect combination of his favorite genres: self-development, business, and tech. Come learn how Tiago has helped thousands of people unlock their creative potential. SPEAKER LINKS: Website: https://fortelabs.com/ YouTube: https://www.youtube.com/@TiagoForte Twitter: https://twitter.com/fortelabs Blog: https://fortelabs.com/blog/ Book: https://www.buildingasecondbrain.com/book WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Urban used to hate writing because he thought it was boring. Now, he has 600,000+ newsletter subscribers, 811,000+ Twitter followers, and one of the most unforgettable (and hilarious) writing styles on the Internet. Come learn how to make your writing fun to read and fun to write. SPEAKER LINKS: Website & Newsletter: https://waitbutwhy.com/ Twitter: https://twitter.com/waitbutwhy Book: https://waitbutwhy.com/whatsourproblem WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Ferriss has built one of the most lucrative personal brands on the Internet: 2,000,000 newsletter subscribers, 5 #1 New York Times Bestselling books, and 900 million podcast downloads. Come learn his top writing tactics, routines, and habits! SPEAKER LINKS: Website: https://tim.blog/ Newsletter: https://go.tim.blog/5-bullet-friday-1/ Books: https://tim.blog/tim-ferriss-books/ Podcast: https://tim.blog/podcast/ Twitter: https://twitter.com/tferriss WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Sahil Bloom once believed working in finance was the only way to make money; then, he started writing online and proved himself wrong. Come learn how he turned Twitter threads into 1 million followers by writing with soul. SPEAKER LINKS: Website: https://www.sahilbloom.com Twitter: https://twitter.com/SahilBloom Newsletter: https://www.sahilbloom.com/newsletter WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

Byrne Hobart has a Substack following of over 50,000 subscribers, consisting of some of the smartest people in Silicon Valley — startup founders, venture capitalists, hedge fund managers, you name it. Come learn how he produces high-density, high-insight ideas so consistently. SPEAKER LINKS: Newsletter: https://www.thediff.co/ Twitter: https://twitter.com/ByrneHobart LinkedIn: https://www.linkedin.com/in/byrnehobart WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos Learn more about your ad choices. Visit megaphone.fm/adchoices

From making his first dollar online at 12 years-old to raking in $4,000,000 a year, Ali Abdaal is not your average online creator. And his advice on how to “make it” online is not so average, either. SPEAKER LINKS: Website: https://aliabdaal.com/ YouTube: https://www.youtube.com/@aliabdaal Twitter: https://twitter.com/AliAbdaal Instagram: https://www.instagram.com/aliabdaal Book: https://www.feelgoodproductivity.com WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv YouTube: https://www.youtube.com/@DavidPerellChannel/videos ABOUT THE HOST: I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. Learn more about your ad choices. Visit megaphone.fm/adchoices

Come learn how Chamath Palihapitiya, tech billionaire and Silicon Valley icon, breathes life into his ideas — and how you can, too. SPEAKER LINKS: Website: https://www.socialcapital.com/ Twitter: https://twitter.com/chamath Annual Letters: https://www.socialcapital.com/annual-letters Newsletter: https://chamath.substack.com/ WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Steven Pressfield waded through 27 years of Resistance so you don’t have to — come learn his best practices to creating your best work. SPEAKER LINKS: Website: https://stevenpressfield.com/ Instagram: https://www.instagram.com/steven_pressfield Books: https://stevenpressfield.com/books/ WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Learn how Garry Tan, CEO of Y Combinator, wrote his way to success in the startup world — and how you can, too. SPEAKER LINKS: Website: https://www.ycombinator.com/people/garry-tan Twitter: https://twitter.com/garrytan Instagram: https://www.instagram.com/garrytan/ Blog: https://blog.garrytan.com/ YouTube: https://www.youtube.com/@GarryTan Linkedin: https://www.linkedin.com/in/garrytan WRITE OF PASSAGE: Want to learn more about the next class Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints PODCAST LINKS: Website: https://writeofpassage.school/how-i-write/ Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

When people ask me what good online writing looks like, I point them to Morgan Housel. Why? He takes dry financial concepts and breathes life into them with captivating stories. And he’s been doing it for a decade and a half. Before Morgan wrote “The Psychology of Money” — one of the world’s most popular finance books that’s now sold over 4 million copies — he spent years as a prolific writer. He wrote 2-4 articles a day when he worked at Motley Fool (3,500 in total). Then, he wrote a bunch more articles for Collaborative Fund and The Wall Street Journal. Morgan didn’t “explode onto the scene” as a newbie. He put in years of early mornings and behind-the-scenes work. The result? His voice is clear, concise, and narrative. His ideas excavate the relationship between money and human psychology. His creative process is uniquely lazy — a bold contradiction to the productivity advice of today. Morgan is a master of two things: storytelling and brevity. And the aliveness of his writing has made him one of the most successful writers on the Internet. In this episode, you’ll learn how Morgan captivates millions of readers with his writing. We cover topics like selfish writing; ruthless self-editing; writing with brevity; and making dry ideas come alive on the page. Website: https://collabfund.com/blog/ Twitter: https://twitter.com/morganhousel Books: "Save Even More" and "The Psychology of Money" - https://a.co/d/8IEWwtO Want to learn more about the next course with Write of Passage? Click here: https://take.writeofpassage.school/writing-sprints Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Mark Manson’s success as a writer stems from one central idea: “What feels like play?” After his dating blog took off in 2012, Mark started writing about all the things that excited him: psychology, personal development, and “self-help for people who hate self-help.” His breakout book, “The Subtle Art of Not Giving a F*ck,” was the #1 most read nonfiction book worldwide in 2017 (and I swear I saw it on the front table of every airport I went to). Mark was once described as “the local drunk who spends too much time in the philosophy section of the bookstore.” What was meant to be a diss became a core part of his Personal Monopoly. Mark is bullish on sounding like himself. The man writes zingers, and that’s why his work resonates. In this episode, we dive deep into how Mark stays true to his own voice. You’ll learn how he 3X’d his audience in just a few months; how he wrote Will Smith’s memoir; and how he combines quality ideas, catchy titles, and whip-smart marketing. We cover the evolution of ideas, how to structure them, the “awkward teenage phase” of writing, and how to write in a way that spreads on the Internet. Website: https://markmanson.net/ Twitter: https://twitter.com/IAmMarkManson Books: The Subtle Art of Not Giving A F*ck Want to learn more about the next course with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Lenny writes one of the top five business newsletters on Substack — which has amassed over 500,000 subscribers. He hosts a podcast that makes him more money than he made in corporate America. And he’s built a raving X audience of over 188,000. No training. No ego. And to top it all off, he writes in one of the most oversaturated markets on the Internet: product management. How does he do it? After his first Substack post went viral, “What Seven Years at Airbnb Taught Me About Building a Business”, Lenny saw the positive impact that his ideas had on his readers. He became obsessed with adding value. His motto? “There’s always room for better content.” In an age of cheap, viral-hungry clickbait, Lenny’s quality bar is through the stratosphere. He spends hours researching and revising. He takes ten, twenty, thirty passes on every piece he writes. He’s hyper-focused on adding value. And his audience loves it. His commitment to quality catapults his content above the noise. In this episode, you’ll see inside Lenny’s process. He opens up about creating high-signal content; following what energizes him; balancing storytelling with practicality; protecting his writing schedule; and above all, rising above the noise. Twitter: https://twitter.com/lennysan Website: https://www.lennyrachitsky.com Newsletter: https://www.lennysnewsletter.com Podcast: https://www.lennyspodcast.com Want to learn more about the next course with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Riva Tez is one of the freest writers I know. It’s as if the boundaries of conventional thinking don’t apply to her. She’s allergic to dogma and passionate about questioning the taboos of our time, and her obsessive research gene has given her a knack for stumbling upon forgotten and under-explored ideas. She’s a singular human being. Part of her brilliance is the way she combines her love for Rilke’s poetry with an interest in philosophy, theology, and consciousness. In all three areas, she goes right after dogma — and by asking the questions that only she can ask, she finds the answers that only she can find. In a world of people who are obsessed with optimization, Riva is passionately unoptimized; in a culture of people who are obsessed with the news, Riva has cut out almost all the contemporary noise from Netflix to the New York Times. If you feel constrained in your writing or thinking, this episode is for you. An hour with Riva will free you from the trappings of your mind, unleash your creative spirit, and lift your head up to a divine calling. Twitter: @rivatez Medium: Riva-Melissa Tez Article: Walking with Nietzche Forbes: 30 Under 30 Profile Want to learn more about the next course with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Sam is a master copywriter and business builder. If there was ever somebody who knows how to turn online writing into cash, Sam is it. In this episode, Sam shows how you can sell at scale and where to find the opportunities in the business of writing. We’ll teach you how to think through headlines, find content for your own writing, and torch the internet with your ideas. Sam started in the early days of email newsletters and he was a master of writing viral content. He tells the story about plagiarizing his way onto Amazon’s bestseller list by looking at the intersection of romantic comedies, werewolves, and the Twilight Series. He combined many stories, self published his own book, sued by a publisher for plagiarizing, and ended up exploding on the self-publishing Reddit forum — all of which led to 1000s of new subscribers for his newsletter. Since then, his success continues to multiply. First, by selling “The Hustle” for eight-figures to HubSpot. Then, by growing “My First Million” into one of the top ten business podcasts in the world. And now, he recently launched a company called Hampton. One thing that stands out with Sam is how good he is at colloquial copywriting. His writing sells because it sounds like how people actually talk. First he builds trust with people. Then they open up their wallets. He gets people to open up their wallets by building trust with them very fast through writing. In this episode, he shows exactly how to do that. Twitter: https://twitter.com/thesamparr Website: https://www.Joinhampton.com Podcast: https://www.mfmpod.com Want to learn more about the next course with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Marc Andreessen deserves a place on the Mount Rushmore of Silicon Valley. His presence in the tech space is unprecedented and he's one of the most prolific investors. The world of online writing is in debt to him. He co-founded Netscape, where he created the first popular web browser. He invented the tweetstorm, and has helped form the internet. He coined the idea “software is eating the world”, which has defined humanity's evolution over the last decade. Marc isn’t just a mad man creator. He’s a passionate historian and cultural critic too. Name the topic. Marc has an opinion. This episode is a masterclass into a combination of tech and liberal arts in a way to fuel your writing. I came to chat with him about writing, but left with a PhD in obscure Silicon Valley history and a list of book recommendations large enough to fill The Library of Congress. Website: https://www.a16z.com Twitter: https://twitter.com/pmarca Want to learn more about the next course with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you create intimacy and connection with readers? While some writers have a way of letting you inside their mind, Ava (@noampomsky) has a way of letting you inside her heart. There's an intimacy about her writing - an honesty, a tenderness, a contemplative-ness, a sense of connection that shows up in her work and it's what makes her unique. Ava sees writing as a distinct form of consciousness. This process of continually excavating your mind to find out what you think and then eventually you realize that you have so much more to say on this topic than you ever originally realized. Ava Huang's story is a treasure trove of insights, of moments that make you pause and think, "Wow, writing is so much more than just words on a page." It's about the heart, the soul, and the contemplative journey that we all take. Substack: Bookbear Express Twitter: twitter.com/noampomsky (@noampomsky) Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

It’s hard to capture in words the love and creativity that Derek Sivers brings to his work. He describes himself as a “monomaniac, introvert, and slow thinker.” But those words just reveal his humility. Derek’s work has charmed millions — from his early days as a professional musician and circus performer, to founding CD Baby, writing fan favorites like Anything You Want and taking the stage at TED. In this conversation, Derek shares how he finds his best ideas, why he plans to publish a “posthumous autobiography,” and why life is not a problem to be solved but a paradox to be experienced. Website: sive.rs Twitter: @sivers Books: How to Live: 27 Conflicting Answers and One Weird Conclusion Anything You Want: 40 Lessons for a New Kind of Entrepreneur Hell Yeah or No: What’s Worth Doing Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Kevin Kelly is one of the most important tech writers of the last half century. Kevin started as the publisher and editor of the Whole Earth Catalog, which was one of Steve Jobs’ favorite publications. After being mentored by Stewart Brand, he started writing books and magazine pieces before cofounding Wired Magazine. He has since become a prolific author - writing one feature article for Wired Magazine every year, and writing numerous bestselling books. The man is full of mysteries. Kevin writes abundantly but types very slowly. He writes often but calls himself a reluctant writer. He constantly explores new ideas but actually likes editing more than writing. Rare is the opportunity to sit down with the master who has decades of experience as a writer. This episode is a peek behind the curtain. SPEAKER LINKS: Website: https://kk.org Twitter: https://twitter.com/kevin2kelly Latest Book: "Excellent Advice for Living": https://a.co/d/3nYau0X Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Lulu Cheng Meservey gives a masterclass on non-boring corporate communications, Korean pop culture, and religious fanaticism. Lulu shares what she’s learned running comms for startups, decoding cultural erogenous zones, and crafting impactful messages in 280 characters or less. Whether you're a writer, a communications professional, or simply curious about the intersection of K-POP and Internet whackos, this podcast is a window into modern communication. Lulu is currently the Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, and was formerly head of comms at Substack. Her newsletter “Flack” is a new playbook for communications, written to help you win over people who matter, without wasting time or being cringe. Twitter: https://twitter.com/lulumeservey Newsletter: https://www.getflack.com/ Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

Derek Thompson weaves together ideas from all over the place — economics, public policy, sports, and even pop culture. His writing is a breath of fresh air in a world of cookie cutter Internet content. Where other click-hungry journalists have caved to antagonistic practices, Derek’s writing is cool and charitable. And it’s also poetic. With a background in theater, he draws inspiration from the likes of literature and playwrights. This conversation will appeal to anybody who wants to write more elegantly, deal with critics, and master the art of the non-fiction story. Twitter: https://twitter.com/dkthomp Website: https://www.theatlantic.com/author/derek-thompson/ Podcast: https://podcasts.apple.com/us/podcast/plain-english-with-derek-thompson/id1594471023 Books: Hit Makers: How to Succeed in an Age of Distraction - https://a.co/d/3yAif4H Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

A master of biographies and a professional speechwriter. If you want to write serious, research-backed non-fiction or build your writing career while working a full-time job, this episode is for you. Website: https://jimmysoni.com Twitter: https://twitter.com/jimmyasoni Books: The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley A Mind at Play: How Claude Shannon Invented the Information Age Rome's Last Citizen: The Life and Legacy of Cato, Mortal Enemy of Caesar Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

The man started writing online ~15 months ago, and has ascended to 1.5 million Twitter followers. Until now, he's been anonymous. Never showed his face. This is a masterclass in how to write for the Internet, source reading material, and build a writing habit. The Cultural Tutor on Twitter: https://twitter.com/culturaltutor David Perell on Twitter: https://twitter.com/david_perell Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

For the past 20 years, they have run the world’s largest economics blog. This is the story of how they publish every day, generate ideas when they’re stuck, and plan to teach millions of people the basics of supply & demand. Tyler and Alex's newsletter: https://marginalrevolution.com/ Tyler's website: https://tylercowen.com/ Tyler's Twitter: https://twitter.com/tylercowen Alex's Twitter: https://twitter.com/ATabarrok Alex's website: https://alextabarrok.com/ Want to learn more about the next cohort with Write of Passage? Click here: https://writeofpassage.school/hiw Want to learn more about How I Write? Website: https://writeofpassage.school/how-i-write/ YouTube: https://www.youtube.com/@DavidPerellChannel/videos Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv Learn more about your ad choices. Visit megaphone.fm/adchoices

How I Write brings you conversations with the world’s best writers. Each week, writer David Perell sits down with a writer to explore their creative process and riff on the craft. You’ve read their work. Now this is your chance to see how they create it. New episodes of the How I Write show go live every Wednesday on Apple, Spotify and YouTube.com/DavidPerellChannel. Learn more about your ad choices. Visit megaphone.fm/adchoices