Season 5 · Episode 3
How Bruce Keebaugh turned $500 into a global events company
How I Made It · The Australian Financial Review
October 5, 202521m 43s
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Show Notes
When the co-founder and former chief executive of The Big Group was 21, he had just $500 in his pocket.
Not afraid of risk, Bruce Keebaugh and his wife, Chyka Keebaugh, used it to champion the competitive world of catering and events.
This week on How I Made it, The Australian Financial Review’s Lauren Sams finds out how this hospitality guru came to dominate an industry.
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