Building LAMIK Beauty: Kim Roxie on Purpose, Perseverance, and Clean Beauty With Soul

How I Got Here with Dreena Whitfield

Guest: Kim Roxie, Founder of LAMIK Beauty

In this episode, Dreena sits down with Kim Roxie, the founder of LAMIK Beauty, to talk about what it means to build with purpose when the path forward is uncertain. Kim shares how opening her first brow and makeup shop with just $500 taught her the importance of perseverance, faith, and learning the business from the inside out.

She opens up about navigating foreclosure, living with alopecia, and making the difficult decision to shut down her brick-and-mortar store before rebuilding LAMIK as a clean beauty brand. From Houston to Ulta, Nordstrom, and JCPenney, this conversation reveals the quiet strength behind building something with soul.

This is Kim Roxie. And this is how she got here.

Episode Chapters

• (00:00) - Introduction to Kim Roxy and LAMIK Beauty
• (01:39) - Early Beginnings and High School Days
• (04:46) - Starting LAMIK Beauty with $500
• (07:16) - Challenges and Resilience in Business
• (17:21) - Pivoting to E-commerce
• (21:10) - Product Development and Local Manufacturing
• (24:28) - Brow Duo and Clean Beauty
• (28:33) - Partnerships with Ulta and Nordstrom
• (29:56) - Reconnecting with an Old Friend
• (30:12) - Balancing Business and Education
• (31:44) - The Power of Connection
• (33:21) - The Rose Foundation's Impact
• (37:15) - Personal Growth and Leadership
• (39:07) - Embracing Individuality in Beauty
• (44:30) - Future Aspirations and Reflections
• (50:56) - Empowering Women with Alopecia

Listen and follow How I Got Here with Dreena Whitfield for more stories of purpose, resilience, and the moments that shape who we become.