
Episode 276
How I Built Resilience: Bert and John Jacobs of Life is Good
How I Built This with Guy Raz · Guy Raz | Wondery
September 17, 202028m 38s
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Show Notes
Bert and John Jacobs had just come off a $100 million year for their Boston-based apparel company, Life is Good. However, the COVID-19 pandemic has upended business as usual, forcing the brothers to invest in a new printing model while trying to encourage optimism during this time of economic and social distress. These conversations are excerpts from our How I Built Resilience series, where Guy talks online with founders and entrepreneurs about how they're navigating turbulent times.
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Order the How I Built This book at:
https://smarturl.it/HowIBuiltThis
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