How I Built This with Guy Raz

Mike Cessario came up with the idea for a viral water brand by asking himself “What is the dumbest possible idea we could have?” His answer was Liquid Death: an aluminum can of water that looks like a cross between beer and poison. While it seemed self-destructive, the idea turned out to be brilliant: Liquid Death connected with customers who don’t typically buy bottled water, and built a moat around itself by being entertaining and edgy—something most brands struggle with. As a former ad-man with one failed business behind him, Mike initially sidelined his idea when he couldn't find a co-packer to put spring water in aluminum cans. But seven years after launch, Liquid Death is both a water and an entertainment company, with annual revenue well above $100M.This episode was produced by Kerry Thompson with music by Ramtin Arablouei.Edited by Neva Grant, with research from Casey Herman.Our engineers were Robert Rodriguez and Josh Newell.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Thai Sade is the co-founder and CEO of BloomX, a company that has developed crop-pollinating technology to replicate natural pollinators like bees and other insects. So much of what we eat depends on bees, which have been used for centuries to pollinate crops. But today, the world’s growing appetite and other environmental stressors are pushing bee populations to the brink and threatening our food supply.This week on How I Built This Lab, how Thai’s company is helping farmers ease the burden on bees. Plus, how Thai’s upbringing on a kibbutz inspired him to tackle global challenges in agriculture, and how BloomX is contributing to rainforest conservation in Latin America. This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella with research help from Carla Esteves. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The apparel industry - be it high fashion or everyday wear - is a crowded and noisy market to crack. Just think about the sheer number of athletic shoes or jeans available at both ends of the price spectrum! So conventional wisdom is: to stand out, branding is really important. But for Christina Carbonell and Galyn Bernard, the co-founders of the children's clothing line Primary, branding was the last thing they wanted on their designs. The two women bucked other industry conventions, too: they only sell basic building-block pieces, using bright colors, in styles that hardly change year after year. No glitter. No cartoons. No pithy sayings. And no gender differentiation: the clothes are categorized as either babies or kids. Despite early struggles, eight years after launching in 2015, Primary is now a profitable company with annual sales over $50 million.This episode was produced by Casey Herman, with music by Ramtin ArabloueiEdited by Andrea Bruce, with research help from Chris Maccini.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Allyson Felix is the most decorated American track and field athlete of all time. She’s also a mother. Those two identities came into conflict in 2018 when negotiating a contract renewal with her shoe sponsor, Nike. Ultimately, Allyson broke ties with Nike because the new contract presented a significant pay cut and lacked adequate maternal protections. After struggling to find a new shoe sponsor, Allyson and her brother/agent, Wes, decided to take matters into their own hands and start their own shoe company, Saysh. This week on How I Built This Lab, Allyson and Wes talk with Guy about their journey to the top of the track and field world, the decision to leave Nike, and how they built the iconic shoe that Allyson wore during her gold medal performance at the 2020 Olympics in Tokyo. Plus, why most name brand shoes aren’t designed for women’s feet, and how Saysh is working to change that. This episode was produced by Chris Maccini, with music by Ramtin Arablouei.Edited by John Isabella, with research help from Lauren Landau Einhorn.Our audio engineer was Alex Drewenskus.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

After emigrating from Nigeria to the US to attend college, Tope Awotona worked as a door-to-door salesman and eventually set out to become a tech entrepreneur. He launched a series of e-commerce businesses that quickly fizzled when he realized he had no passion for them. But then he landed on an idea he was truly excited about: designing software that would minimize the hassle and headache of scheduling meetings. In 2013, he cashed in his 401k and went into debt to build Calendly, a scheduling service reportedly doing over $100 million in revenue.This episode was produced by Rachel Faulkner-White, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Daryth Gayles.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A special look back at some of our favorite How I Built This Lab episodes of 2023. Hear how Pinky Cole built the vegan fast food chain Slutty Vegan after a devastating fire destroyed her first restaurant. Then, Nuseir Yassin turns a 1000-day social media travelog into a multi-dimensional business called The Nas Company. And finally, Whitney Wolfe Herd, the founder of Bumble, returns to the show to talk with Guy about the future of dating.Stay tuned for fresh episodes in 2024. Happy New Year! This episode was produced by Chris Maccini with music by Ramtin Arablouei. It was edited by John Isabella.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2006, Paige Mycoskie walked into one of the most exclusive boutiques in LA, wearing her handmade clothes and hoping to get a meeting with the buyer. And why not? On the street, people seemed to love her boldly striped shirts and sweats, always asking “Where can I get that?” whenever she wore them. Three years later, Paige opened her first store in Venice Beach, and then she relied on word of mouth – and shrewd negotiating tactics with landlords – to launch more new locations. Despite early struggles with managing her team and a costly scam, Paige grew Aviator Nation into a multi-million dollar brand - that still makes all its clothes in California.This episode was produced by Alex Cheng with music by Ramtin Arablouei.Edited by Neva Grant, with research from Rommel Wood.Our engineer was Josephine Nyounai.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rivian’s all-electric vehicles have been in high demand thanks to their unique look and handy features. But soon after hitting the market, a series of supply chain snarls led to a backlog of orders and a retreat by key investors. Undeterred, Rivian CEO RJ Scaringe has focused on ramping up production and has big plans for the company’s future — including the release of a new mid-size SUV in 2026.This week on How I Built This Lab, how Rivian continues to shape the rapidly evolving electric vehicle market. Plus, Rivian’s plans to expand charging infrastructure across the U.S. and RJ’s strategies for leading through challenging times. And don’t forget to check out Rivian’s origin story from September 2022.This episode was produced by Katherine Sypher with music by Ramtin Arablouei.It was edited by John Isabella with research by Katherine Sypher. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

KiwiCo founder Sandra Oh Lin took an after-school pastime and turned it into a multi-million-dollar business. After quitting a high-powered job in tech, she dived into doing after-school projects with her kids, like making puppets out of Styrofoam or combining baking soda and vinegar to see what happens. When she discovered that other parents liked these projects too, she decided to create a subscription box company that sent out science and crafts kits every month. She gathered kids in her garage to test-market her ideas, and pitched her plan over and over to investors in Silicon Valley, where her car was “the only minivan in the parking lot.”  Today KiwiCo is the leading subscription box for kids, and has shipped over 50 million crates worldwide.This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by Neva Grant with research help from Carla Esteves. Our audio engineer was Josephine Nyounai. You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our modern way of life requires more resources than ever before — resources that are becoming increasingly scarce and environmentally taxing to extract. Intuitive Machines co-founder and CEO Steve Altemus believes a solution to this problem could be waiting in the cosmos.This week on How I Built This Lab, Steve breaks down the logistics and economics of sending the first-ever commercial spacecraft to the moon. Plus, an overview of today’s newfound global space race, and how Steve embraces failure as part of working on hard technological problems.This episode was produced by Carla Esteves with music by Ramtin Arablouei.It was edited by John Isabella with research by Carla Esteves. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2000, Luis von Ahn was starting his PhD in computer science when he attended a talk and happened to learn about one of Yahoo's biggest problems: automated bots were signing up for millions of free Yahoo email accounts, and generating tons of spam. Luis' idea to solve this problem became CAPTCHA, the squiggly letters we type into a website to prove we're human. He gave away that idea for free, but years later, that same idea had evolved into a new way to monetize language learning on the web, and became Duolingo. Today, Duolingo is a publicly-traded company with a market cap of $9 billion.This episode was produced by Casey Herman, with music composed by Ramtin Arablouei. It was edited by Neva Grant.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Warby Parker co-CEOs Neil Blumenthal and Dave Gilboa broke their scrappy startup into the eyewear industry in 2010—putting legacy manufacturers on notice by offering stylish glasses at much lower prices. But having since gone public and facing pressure from digital landlords and changing technology, Warby Parker now faces a new set of challenges and unknowns...This week on How I Built This Lab, Neil and Dave share insights on leading a public for-profit company with a social mission. Plus, why brick and mortar is essential to the business, despite starting as a direct-to-consumer brand, and how artificial intelligence will change eyecare as we know it.Also, check out Warby Parker’s founding story told by Neil and Dave in December 2016.This episode was produced by Sam Paulson with music by Ramtin Arablouei.It was edited by John Isabella with research help from Kerry Thompson. Our audio engineer was Patrick Murray.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Hernan Lopez founded Wondery in 2016, podcasts were just starting to go mainstream. Five years later, his team had scored a number of hit shows and sold to Amazon for a reported $300 million. Not bad for an immigrant from Argentina who moved to the U.S. in his late 20s with “terrible” English skills.  Before launching Wondery, Hernan worked his way up in television, eventually becoming CEO of Fox International Channels. But despite his experience and connections, he struggled to attract investors and break through in an emerging industry. After the success of shows like Dirty John, Wondery began to take off, and today it’s one of the largest podcast networks in the world, with hundreds of shows in comedy, crime, sports, history and business—including this one! This episode was produced by Chris Maccini with music by Ramtin Arablouei.Edited by Neva Grant, with research from Alex Cheng.Our engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Andrew Lacy is the co-founder and CEO of Prenuvo, a company offering full body scans that have the potential to detect disease early and before symptoms. When Andrew was introduced to radiologist Rajpaul Attariwala, he had already built and sold two tech companies. So after stepping out of Attariwala’s MRI machine, Andrew saw the same opportunity he’d seen years earlier in the iPhone… This week on How I Built This Lab, how Prenuvo is working to change the health care industry one scan at a time. Plus, Andrew responds to medical establishment criticism and outlines the problems in health care that Prenuvo helps solve.  This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella with research help from Alex Cheng. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2010, a tragic personal event changed the trajectory of Nancy Twine's life. Suddenly, her promising job at Goldman Sachs no longer seemed fulfilling; she wanted something more.Drawing inspiration from the homemade hair treatments she once made with her mom, Nancy created a line of shampoos and conditioners that catered to all textures of hair without using harmful additives. But as a Black entrepreneur pitching beauty products to white, male investors, she had a tough time raising money.Finally, in 2013, with an investment of $100K, Nancy launched Briogeo and eventually landed it in Sephora. Today the company’s sales revenue is $100M a year.This episode was produced by Casey Herman, with music composed by Ramtin Arablouei.It was edited by Neva Grant, with research help from Daryth Gales. Our audio engineer was Josh Newell.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Collaboration is the new competition: that was French entrepreneur Lucie Basch’s philosophy when she approached a group of Danish founders who happened to be working on a similar food waste reduction app. Before long, Lucie and her new co-founders joined forces to create Too Good To Go, an app that enables restaurants and grocery stores to sell leftover items in ‘surprise bags’ at a significantly reduced price. Since launching in 2016, Too Good To Go has raised over $30 million dollars and has expanded to 17 countries, including the U.S.This week on How I Built This Lab, Lucie talks with Guy about her company’s work to leverage the ‘horizontal power’ of consumers to collectively chip away at global food waste. She also discusses the emergence of social enterprises like hers, that fill the gap between charitable and purely profit-driven organizations.This episode was produced by Sam Paulson, with music by Sam Paulson and Ramtin Arablouei.Edited by John Isabella, with research help from Lauren Landau Einhorn.Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Ted Xenohristos and two childhood friends opened their first sit-down Greek restaurant in 2006, they had no idea it would eventually grow into CAVA, a sprawling national chain that serves stuffed pita sandwiches and salads. Raised by Greek immigrants, the three founders understood how to make great food, but were rookies at running a restaurant–maxing out their credit cards, and learning the hard way that you should never write dinner orders on sticky-notes. As the restaurant tried to raise its profile by selling its hummus and tzatziki to grocery stores, it continued to lose money. But eventually the founders decided to hire Brett Schulman as their boss. Brett had invaluable experience in the snack food industry, and predicted that CAVA’s Mediterranean cooking would take off among health-conscious diners. He was right. Today, CAVA is a publicly-traded company with over 280 restaurants across the country.This episode was produced by Sam Paulson with music by Ramtin Arablouei and Sam Paulson.Edited by Neva Grant, with research from Rommel Wood.Our engineers were Gilly Moon and Patrick Murray.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Waymo Co-CEO Dmitri Dolgov is convinced that his company’s vehicles are better at driving than any human. Dmitri has spent thousands of hours riding in them, and recently Guy had the chance to try one out as well...This week on How I Built This Lab, Dmitri recounts the decade-plus journey of building Waymo into the world’s first company to operate a fully-autonomous ride hailing service. Plus, how Waymo’s approach differs from Tesla’s, and Dmitri’s take on when we’ll see more AV’s on the roads than human-driven cars (spoiler: sooner than you may think!)This episode was produced by Kerry Thompson with music by Ramtin Arablouei. It was edited by John Isabella with research help from Chris Maccini. Our audio engineer was Neal Rauch. You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When Michael Preysman founded Everlane, he knew nothing about fashion–he just wanted to see if he could build an online platform that would generate buzz around anything. He started with a cotton T-shirt, and taught himself every stage of production, from sourcing the fabric, to cutting, dyeing, and finishing. When Michael realized that some luxury brands charged as much as seven times the actual cost of a T-shirt, he decided to sell his for $15, and soon caused a stir by telling the world exactly what it cost to make. Eventually the brand shifted its focus to sustainability and social responsibility, a strategy that invited harsh criticism, especially during the Covid era. Today, Everlane is a multi-million dollar business that has expanded to sweaters, denim, outerwear, and accessories.This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Sam Paulson.Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

When it comes to carbon emissions, there’s a major culprit you might not have heard about: cement. The production of cement emits almost as much carbon dioxide as cars do - but Brimstone CEO and co-founder Cody Finke says they’ve found a way to change that.This week on How I Built This Lab, Cody explains where all that carbon dioxide is coming from, and how swapping out a key ingredient in the production of cement could take it from carbon-intensive … to carbon-negative.This episode was produced by Alex Cheng with music by Ramtin Arablouei. It was edited by John Isabella with research help from J.C. Howard. Our audio engineer was Patrick Murray. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Priority Bicycles founder Dave Weiner quit his job as a software CEO to pursue a risky idea: building a new kind of bike. In 2014, he started sourcing parts to make his first low-maintenance model, with a rust-proof aluminum frame and a carbon fiber belt drive instead of a chain. Dave was able to keep costs down by selling DTC, but had to scramble to meet demand when his first Kickstarter campaign yielded 1500 orders. From there, Priority pedaled forward steadily, adding new models, and partnering with hotels to provide low-maintenance bikes for guests. Today, after weathering the extreme whiplash of Covid and a debilitating bike accident, Dave is optimistic that Priority will keep growing, with 25 current models and sales of roughly 25,000 bikes a year.This episode was produced by Josh Lash with music by Ramtin Arablouei.Edited by Neva Grant, with research from Carla Esteves .Our engineers were Gilly Moon and Robert Rodriguez.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steve Ells changed the restaurant industry once when he founded Chipotle in 1993. His idea for fast, freshly prepared food became the model for today’s “fast casual” format. It’s a story he told when he was first on the show back in 2017. Now, he hopes to revolutionize the industry again with a new chain of small, highly automated, vegan restaurants called Kernel. This week on How I Built This Lab, Steve Ells returns to reflect on stepping away from the company he spent decades building and how his concern for climate change inspired his new restaurant concept. Plus, how he thinks that robotic restaurants could be good for workers, customers, owners and the environment. This episode was produced by Chris Maccini with music by Ramtin Arablouei.It was edited by John Isabella with research by Casey Herman. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kona Ice founder Tony Lamb had a knack for sales since he was a teenager - a skill that served him well when he decided to sell Hawaiian-style shaved ice in Kentucky, where people had barely heard of it. After thirteen successful years as a vacuum cleaner salesman, Tony launched his first shaved ice truck in 2007. Fueled by a bad experience buying freezer-burned popsicles off a battered ice cream truck, he built a custom-made vehicle with a tropical vibe and a built-in “Flavorwave” that let customers dispense their own syrups. Two decades after surrendering his salesman’s suit for a Hawaiian shirt, Tony has grown Kona Ice into a sprawling franchise with 1500 trucks across North America.This episode was produced by Casey Herman with music by Ramtin Arablouei.Edited by Neva Grant, with research from Katherine Sypher.Our engineers were Ko Takasugi-Czernowin and Robert Rodriguez.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

How does a brand live on after its founders leave the company – especially one that was inspired by their family and their culture? That’s the question Vincent and Andrew Kitirattragarn have had to answer since their original appearance on How I Built This in January 2022. This week on How I Built This Lab, Vincent and Andrew share their aspirations for Dang Foods after a difficult and heartfelt departure. Plus, how they navigated changes in consumer demand post-pandemic and the resources that helped buoy their mental health in the face of consequential entrepreneurial decisions.This episode was produced by Carla Esteves with music by Ramtin Arablouei.It was edited by John Isabella with research by Carla Esteves. Our audio engineer was Neal Rauch.This episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.You can follow HIBT on X & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Rob Kalin founded Etsy for people like him: makers and hobbyists. In 2005, he was kicking around New York trying to find buyers for his hand-made furniture, when he noticed that other craftspeople had the same need. So he and a few friends built a website where makers could sell a wide range of goods. Rob named it after an Italian phrase he heard in a Fellini film, and within three years, Etsy passed $10 million in sales. But as a young founder, Rob struggled to manage the rapidly-growing company; and in 2011, after being fired without warning, he returned to a quieter life as a maker and small-businessman. Meanwhile, Etsy has become one of the most popular online marketplaces in the world, with $2.5 billion in revenue.This episode was produced by Kerry Thompson with music by Ramtin Arablouei.Edited by Neva Grant, with research from Sam Paulson.Our engineers were Gilly Moon and Maggie Luther.You can follow HIBT on Twitter & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The past few years have challenged Whitney Wolfe Herd like never before. The Bumble CEO kept the company afloat as the pandemic halted in-person meetups, then became the youngest female founder ever to take a company public...all while in the throes of first-time motherhood! This week on How I Built This Lab, Whitney offers perspective on leading and learning in extraordinary times. Plus, how social media may be fueling a loneliness epidemic and Whitney’s current obsession: harnessing the power of artificial intelligence in the name of love. And check out Bumble’s origin story told in October 2017.This episode was produced by Sam Paulson with music by Ramtin Arablouei.It was edited by John Isabella with research by Sam Paulson. Our audio engineer was Neal Rauch.You can follow HIBT on X & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Scott Norton and Mark Ramadan were only college students when they created Sir Kensington’s, a $140-million-dollar condiment brand – with a backstory that’s completely made up.These days, it seems like every brand – every start-up – is trying to tell a story about its authentic and humble beginnings. Scott and Mark went in the opposite direction when they had the idea to create a gourmet ketchup in 2008. They wanted to take on a juggernaut: Heinz. So, to stand out, they told a story about their ketchup that differentiated it from Heinz in every way. Sir Kensington was a fictional luminary of imperial Britain who invented his eponymous ketchup one night while dining with Catherine the Great. And the true story of how Scott and Mark grew and then sold the company to Unilever – it’s a real yarn in its own right.This episode was produced by Alex Cheng, with music by Ramtin Arablouei.Edited by Andrea Bruce.Our engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on Twitter & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Back as the show’s first-ever ‘three-peat’ guest is Julia Hartz, co-founder and CEO of Eventbrite. The events industry has been transformed by the past three years, giving Julia the opportunity to evolve Eventbrite to better serve its key customers — event creators. This week on How I Built This Lab, Julia goes back in time to review how she kept a ticketing service afloat when no one was buying tickets. Plus, thoughts on effective leadership from a public company CEO, and Julia’s tips for designing meetings that your colleagues actually want to go to. Be sure to listen to Eventbrite’s origin story told in February 2020, and Julia’s Resilience series dispatch from July 2020.This episode was produced by Rommel Wood with music by Sam Paulson and Ramtin Arablouei.It was edited by John Isabella with research by Kerry Thompson. Our audio engineer was Patrick Murray.You can follow HIBT on X & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Brothers Jamie and Lyndon Cormack founded Herschel Supply Co to sell modern bags with a timeless feel. While working in the sports and apparel industry, they realized they couldn’t find backpacks and totes with the same stylish but simplified vibe as their favorite sneakers and shirts. With no background in manufacturing, they learned to make bags partly by ripping old ones apart. Then they Googled their way to finding a factory and scrambled to catch up as orders started to roll in.  Since launching in 2009, Jamie and Lyndon have grown Herschel Supply Co. from a handful of samples at a trade show in New York, to a global travel goods brand whose backpacks, luggage, and clothing are sold in more than 9,000 locations.This episode was produced by Chris Maccini, with music by Ramtin Arablouei.Edited by Neva Grant, with research from Alex Cheng.Our engineers were Gilly Moon and Josh Newell.You can follow HIBT on Twitter & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ramya Swaminathan is the CEO of Malta Inc, a company that spun out of Google’s moonshot factory in 2018 to work on an energy storage solution using the existing power grid. One thing holding the world back from a transition to clean energy: electricity generated from sources like the sun and wind has to be used right away or it disappears…but one possible answer might be—salt.This week on How I Built This Lab, Ramya recounts how she got into the renewable energy industry with two previous companies focused on hydropower. She also explains how molten salt and coolant might be better than batteries as a low-cost, long-duration and job-preserving energy storage solution.This episode was produced by J.C. Howard with music by Ramtin Arablouei. It was edited by John Isabella with research help from Alex Cheng. Our audio engineer was Maggie Luthar. You can follow HIBT on Twitter & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Freshpet co-founder Scott Morris helped transform pet food by sidestepping traditional kibble and cans, and making slice-and-serve meals that almost looked palatable enough for humans. When Scott and his partners launched the business in 2006, the concept of fresh pet food was so novel that retailers balked at installing special refrigerators for it. So Freshpet provided its own refrigerators, a logistical nightmare that nearly ground the business to a halt. More than 30,000 refrigerators later, Freshpet has a 96% share of the fresh pet food sector, with a customer base of 10 million dog and cat households.This episode was produced by Carla Esteves, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Alex Cheng.Our engineers were Gilly Moon and Maggie Luthar.You can follow HIBT on Twitter & Instagram, and email us at [email protected] episode is brought to you in part by Canva, the easy-to-use online design platform for presentations, social posts, videos, websites, and more. Start designing today at Canva – the home for every brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Biofire founder and CEO Kai Kloepfer believes there’s at least one way to decrease gun deaths in America. Early next year, his company will begin shipping the world’s first handgun with an electronic firing system that unlocks instantaneously upon fingerprint or facial verification.This week on How I Built This Lab, how Kai spent the past decade designing a firearm intended to prevent unauthorized use, particularly by children and adolescents. Plus, why past efforts to bring a smart gun to market have failed and an assessment of the changing U.S. gun market.This episode was produced by Casey Herman and edited by John Isabella, with research by Alex Cheng.Our music was composed by Ramtin Arablouei. Our audio engineer was Neal Rauch.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vuori founder Joe Kudla built a 4-billion-dollar company on a risky idea: that men actually cared about the clothes they worked out in. When Joe launched Vuori in 2015, women’s athleisure brands like Lululemon were exploding, but there wasn’t a similar brand that catered to men. So Joe set out to sell men’s workout clothes that didn’t scream “hey, these are workout clothes!” and tried to place them into yoga studios and other small stores. At first Vuori didn’t get much traction – so Joe made a quick pivot to DTC, soon learning that men were more likely to buy activewear if it worked for everything: yoga, running, hiking, or just hanging out. After risking its dwindling cash on a major marketing campaign, Vuori hit its stride, becoming profitable within two years after launch.This episode was produced by Rommel Wood, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Alex Cheng.Our engineers were Gilly Moon and Josh Newell.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Redefine Meat co-founder and CEO Eshchar Ben-Shitrit long had aspirations to lead a company, though he never imagined taking the risk to start his own. But learning about the environmental harms of mass beef production, plus having to answer his kids’ questions about what happens to baby cows at certain farms, was enough to convince him to say goodbye to corporate life and join the plant-based revolution.This week on How I Built This Lab, Eshchar recounts his path from product manager to marketing executive to Redefine Meat — the company he launched in 2018 to commercialize 3D-printed, plant-based steaks. Today the company’s printed beef, lamb and pig alternatives can be found across Israel and Europe, with imminent plans to enter the U.S. market.This episode was produced by Kerry Thompson and edited by John Isabella, with research by Chris Maccini.Our music was composed by Ramtin Arablouei. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Amanda Klane and Drew Harrington are childhood friends, and co-founders of Yasso; they defied the advice of experts by creating a recipe for frozen Greek yogurt treats, and building Yasso into a $200 million dollar brand. When Amanda got the idea in 2009 to freeze Greek yogurt into popsicles, she reached out to Drew, who had already started a business selling—and there’s no way you could guess this—inflatable beer pong tables. The two friends set out to make a high protein, low-calorie yogurt bar, and despite initial bad reviews from family, and a series of “No’s” from prospective manufacturers, they eventually landed Yasso onto the shelves of Costco and BJ’s. It wasn’t long before they faced competition from the top players in the freezer aisle, but Yasso continued to grow, and was recently acquired by one of the biggest consumer goods companies in the world.   This episode was produced by J.C. Howard, with music by Ramtin ArabloueiEdited by Neva Grant, with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pierre Thiam is a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé – a company working to introduce the world to fonio, an ancient West African grain built for climate change.But it hasn't been all sunshine and good harvests for Pierre. In fact, he was robbed just days after he first arrived in New York City from Senegal.It was 1989, and he had just traveled to the U.S. to study chemistry and physics. This chance incident, however, set Pierre’s life on an entirely different course.This week on How I Built This Lab, Pierre talks with Guy about his company’s work circulating fonio, a nutrient-dense and drought-resistant food source. Pierre also shares how he overcame cultural norms to embrace his cooking career, and his take on the connection between colonization and the vulnerability of our global food systems.This episode was produced by Katherine Sypher and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Gilly Moon.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

By her early thirties, Ava DuVernay was already a successful entrepreneur, having founded her own film publicity agency in Los Angeles. But after years of watching other people make films, she started to get an itch to tell her own stories onscreen. Ava's first films were rooted in deeply personal experiences: growing up with her sisters in Compton, performing Hip Hop at Open Mic Night at the Good Life Café in L.A. Her self-funded and self-distributed projects began to draw attention, and in 2012, Ava won the award for best directing at the Sundance Film Festival. She went on to direct powerful projects like Selma, 13th, and When They See Us; and through her production and distribution company ARRAY, she's created a movement that is helping change how movies are made—and who gets to make them.This episode was produced by Rachel Faulkner, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Liz Metzger.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Millions of Americans don’t have enough to eat — a startling fact considering 40% of the food produced in the U.S. gets thrown away. And a lot of that food… from restaurants, supermarkets, office buildings and more… is perfectly safe to eat. What’s worse is that this discarded food waste produces harmful methane emissions that contribute to global climate change.Jasmine Crowe-Houston is an entrepreneur who became obsessed with these problems. In 2017, she founded Goodr, which works with businesses to take unused food and deliver it to those who need it. Instead of paying waste management companies to throw surplus food into landfills, businesses can work with Goodr to deliver that food to local nonprofits that get it to people in need. This week on How I Built This Lab, Jasmine talks with Guy about solving the logistical challenge of delivering surplus food to people experiencing food insecurity. Plus, the two discuss Jasmine’s decision to launch Goodr as a for-profit organization, and the growing corporate focus on sustainability that’s led to Goodr’s rapid growth.This episode was produced by Katherine Sypher and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 1998, Curran Dandurand and a colleague from Mary Kay Cosmetics came up with an unorthodox idea: a premium skincare brand for men. Despite the prevailing wisdom that American men would never want to moisturize and exfoliate - and a total lack of interest from investors - Curran and Emily Dalton forged ahead, with the help of Curran’s husband Jeff. Their brand, Jack Black, launched in 2000, and eventually landed in major department stores, with some unexpected boosts from the Dallas Cowboys and Matthew McConaughey. The brand became a leader in men’s skincare, and eventually sold to Edgewell Personal Care for just under $100 million.This episode was produced by Casey Herman, with music by Ramtin Arablouei.Edited by Neva Grant with research help from Katherine Sypher.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over one hundred billion garments will be produced this year, but they don’t have to be. Peter Majeranowski says we have all the clothes we need to make all the clothing we’ll ever need, and his company, Circ, has pioneered the technology to prove it. This week on How I Built This Lab, Peter shares how trying to create fuel from tobacco unintentionally led to the creation of a different material — pulp that could go back to the beginning of the supply chain and close the loop on fast fashion. Plus, the future of sustainability in the industry and the impact brands can have on the environment simply by changing their fabric sources. This episode was produced by Carla Esteves and edited by John Isabella, with research help from J.C. Howard. Our music was composed by Ramtin Arablouei. Our audio engineer was James Willetts.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Before Steven Udvar-Hazy was out of high school, he started working as an airline consultant. You could do that sort of thing back in the 1960’s, if you knew the industry—which indisputably, he did. Born in Communist Hungary, Steven was obsessed with aviation at an early age, memorizing plane serial numbers and schedules for fun.  In his early 20’s he started his own small airline in California.  But he quickly learned the big money was in aircraft leasing, so at the dawn of the jet age, he started his own leasing company. Today he runs Air Lease Corporation, which has made him a billionaire, and given him the resources to finance the dazzling extension to the Smithsonian’s Air and Space Museum in Virginia - named of course, the Steven F. Udvar-Hazy Center.This episode was produced by Kerry Thompson, with music by Ramtin Arablouei.Edited by Neva Grant with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Our brain activity can reveal a lot about our physical and mental health. And thanks to Ramses Alcaide and his team at Neurable, we’ll soon be able to glean insights from our brainwaves in our own homes — without ever stepping foot in a laboratory...This week on How I Built This Lab, Ramses recounts the inspiration behind launching a brain computer interface company, and previews his company’s first product: headphones that detect and interpret your brain activity to help you do your best work. Plus, Ramses’ vision of a future with frictionless communication — where you’ll be able to send a text, look up a restaurant or random factoid, and control your playlist entirely with your mind.This episode was produced by Rommel Wood and edited by John Isabella and music by Ramtin Arablouei. Our audio engineer was Robert Rodriguez.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In 2005, the trajectory of Holly Thaggard's life completely changed when a good friend of hers was diagnosed with skin cancer. Holly realized that most people weren't taking sunscreen seriously, so she sidelined her vocation as a harpist to dive headfirst into the unfamiliar world of SPF. After a false start trying to market her sunscreen to elementary schools, Holly pivoted to retail, hiring a publicist she could barely afford. She eventually got her products into Sephora, a success that helped turn Supergoop! into a multi-million dollar brand.This episode was produced by James Delahoussaye, with music by Ramtin Arablouei.It was edited by Neva Grant.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Not only is BETA Technologies completely changing the flying experience with its all-electric aircraft, it’s upending the logistics of shipping altogether... This week on How I Built This Lab, founder and CEO Kyle Clark shares how BETA is building zero-emission, battery-powered aircraft, as well as a national charging network. Also, how the transition to electric will address aviation’s emissions problem, and how a chance encounter with United Therapeutics founder Martine Rothblatt started it all. This episode was produced by Sam Paulson, with music by Ramtin Arablouei and Sam Paulson.Edited by John Isabella, with research help from Casey Herman. Our audio engineer was James Willetts.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kinko’s copy shops were once so ubiquitous that the name became a kind of shorthand for photocopying. Paul Orfalea started the first shop in 1970 in a tiny converted hamburger stand near UC Santa Barbara, called it Kinko’s after his childhood nickname, and eventually grew it into a sprawling global chain.   Rather than relying on a franchise model, Paul partnered with co-owners, which often made it hard to keep the business on track. Far-flung owners couldn’t agree about the basics of logo design or the complexities of keeping stores open 24 hours. In 2004, Kinko’s was acquired for $2.4 billion by FedEx, which eventually shed the name and transformed the shops into today’s FedEx Office locations.This episode was produced by Chis Maccini and edited by Neva Grant, with music by Ramtin Arablouei. Our audio engineer was James Willetts. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Tom Szaky runs a recycling company, but he’d rather live in a world where recycling was obsolete... Today, his company recycles everything from shampoo bottles and makeup containers to snack wrappers and cigarette butts. And through their recent Loop initiative, TerraCycle works with consumer brands to develop packaging that is actually reusable -- an even more effective waste-reduction tactic than recyclable packaging. This week on How I Built This Lab, Tom recounts his entrepreneurial journey launching a worm poop fertilizer company from his college dorm room, then transforming that company into a multimillion dollar recycling business. Also, why Tom’s ultimate goal is to put himself out of business, and how our actual path to eliminating waste is radically reducing consumption.  This episode was produced by J.C. Howard and edited by John Isabella, with research by Kerry Thompson and music by Ramtin Arablouei. Our audio engineer was James Willetts. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Over a nine-year period, Spencer and Jeff Jan grew Solo Stove from a DIY project into a 9-figure brand. Their original idea was modest: work a four-hour week and earn a passive income from a DTC camping stove, which was easy to use and as sleek as a spaceship. When they launched the business in 2010, the brothers lived thousands of miles away from each other: Spencer in Shanghai, where he located the manufacturer for the stove, and Jeff in Dallas, where he managed logistics out of his garage. Using all the tools at their disposal—Kickstarter, Amazon, and Starbucks for office meetings—the brothers grew the brand to where it attracted a 9-figure acquisition. Which actually happened twice—making them both wealthy enough to enjoy a 0-hour work week.This episode was produced by Carla Esteves, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Casey Herman.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Most of us are dependent on our smartphones. In fact, Americans spend an average of three hours a day on these devices — devices that only came into existence relatively recently. Designers Kai Tang and Joe Hollier have long believed that it’s not normal for humans to be so attached to their phones. So they launched their own company in 2014 to create an alternative...called the Light Phone.This week on How I Built This Lab, Kai and Joe talk about their work to build a simpler mobile phone - without apps or tracking of personal data - which has been adopted by users across generations. Plus, the duo discuss the impact of society’s growing reliance on tech and their hopes for a less-connected future.This episode was produced by Casey Herman with editing by John Isabella, research by Kerry Thompson, and music by Ramtin Arablouei. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A life-threatening diagnosis changed the course of Andrew Abraham’s career and led him to found some of the most popular nutritional drinks and powders on the market. After recovering from his illness and attending med school, Andrew noticed that some of his patients—just as he had—struggled with keeping food down. So during his first year of residency, he developed the same kind of organic nutritional shakes that he’d made for himself when he was sick. Andrew launched Orgain in 2009 as a side business, but after he got a big order from Whole Foods, the business quickly grew, despite the fact that he was running it pretty much on his own—while practicing medicine. Only after joining his father’s clinic did Andrew realize his side business needed his full-time attention. He has continued to grow Orgain into a substantial wellness company, in which Nestle acquired a majority stake in 2022.This episode was produced by Liz Metzger, with music by Ramtin Arablouei.Edited by Neva Grant, with research help from Sam Paulson.You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There’s a new car coming to market that will probably make its owners search out the sunniest spots in the parking lot...Aptera Motors is designing and manufacturing this car: a plug-in electric hybrid that can run up to 40 miles on a single, solar-powered charge. This week on How I Built This Lab, Steve Fambro shares how he and his co-CEO revived their once-defunct auto company thanks to the promise of solar energy. Plus, Steve’s take on why today’s vehicles require so much energy, and how Aptera’s novel design could change the way we think about cars forever...This episode was produced by Kerry Thompson and edited by John Isabella, with music by Ramtin Arablouei. Our audio engineer was Neal Rauch. You can follow HIBT on Twitter & Instagram, and email us at [email protected] Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.