How Agencies Thrive

In this episode, Pam McBride of StackAdapt learns some valuable lessons about how to pivot on a dime from the Vermont Law School’s John Miller. The Vermont Law School was able to leverage the expertise of its marketing team to mitigate the negative fallout of COVID-19. John shares how having an in-house team allowed the school to adopt a nimble approach and quickly pivot its marketing strategy after the virus broke out. John built an in-house next-generation marcomm team nearly 5 years ago that was instrumental in adopting a nimble approach and quickly pivoted their marketing strategy across all departments of the institution.Listen in while John and Pam discuss why strategy and innovation are a must to survive in a challenging marketplace and how VLS’s response to the current climate was to further expand their already extensive online curriculum. Is online learning the new normal for all institutions? What obstacles are the non-blended classroom schools facing?If you are looking for some best practices for making the switch from brick and mortar to online, this is the episode to key in on!Key Takeaways from this Show Hiring an agency vs. Building an in-house marketing team – which is the better option for you? What will education in 2021 and beyond look like? Is online education the new normal? And much, much more…©StackAdapt Inc.2022

The overarching theme of this episode with StackAdapt’s Jason Laronde and Mikey Sadowski from Intrepid Travel, is COVID-19 and its far-reaching impact on the travel industry. With the World Health Organization estimating that the pandemic will result in a 78% contraction for the travel industry, Mikey shares some insights into how to both protect and revive travel in these challenging business conditions. From negligible to moderate to severe – the virus has had a varying impact on mobility and hence, travel in different regions of the world. Listen in while Jason and Mikey discuss how Intrepid has altered its messaging to effectively connect with their audience. Specifically, listeners will learn how a story-telling approach can help you get your brand message across. Are there any particular demographics that are proving more responsive to marketing? How can you ensure safe and responsible travel?If you are looking to learn more about how the travel industry is coming up with creative and resilient measures to protect their business, here is where to tune in!Key Takeaways from this Show Impact of the pandemic on the travel industry Creative and resilient resorts for the travel industry to fight the pandemic How can travel companies alter their brand messaging after COVID And much, much more…©StackAdapt Inc.2022

In today’s show, Michael Shang, Director of Partnerships and Product Solutions, Stackadapt interviews Rachel Gantz, GM, Activation, Comscore Inc. We start this show with Rachel sharing her background information. Rachel started as a strategic consultant. However, she soon realized that industry stakeholders were finding it difficult to access granular data. And soon she pivoted towards market research and advertising. Next, listeners will learn about the different benefits of using Comscore solutions. Comscore provides advertisement planning and buying solutions that enable media buyers to make correct business decisions. Additionally, using Comscore solutions, media buyers can also measure ad performance and purchases down to an extremely granular level. In this segment of the show, you will also learn about the latest Comscore solution which allows media buyers to track data and user behavior without the use of cookies.Next, we talk about the impact of COVID on CTV consumption and advertising strategy as a whole. Sure. Restrictions on activity have resulted in a major shift from linear TV to CTV. But, as economic activity picks up again, will we see the CTV industry give up these gains? Or will COVID change user behavior and patterns for good? We discuss the pros and cons of both linear TV and CTV advertising in this segment of the show. While contextual advertising might result in better conversions on CTV, linear TV still accounts for 75% of total consumption. So, as a media buyer, what is your best strategy going forward?Rachel also talks about the impact of COVID on CPG, auto, and retail. You will learn how these different industries are adopting varying advertising strategies after the pandemic. Other topics discussed in today’s show include the use of first-party data and third-party data, measuring KPI’s and ROI, the importance of cross-platform measurement, and much, much more..We hope you enjoy this show.What You Will Learn In This Show Impact of COVID-19 on Linear TV and Connected TV advertising Importance of cross-platform measurement in advertising Different products for measuring ad performance to a really granular level And much, much more...ResourcesStackadapt©StackAdapt Inc.2022

In this episode, Rob Assimakopoulos of CIBC and Share Ryan from StackAdapt discuss digital transformation in the financial services and banking industry, and how it has been greatly accelerated in the past few months due to the coronavirus outbreak.   As we practice social distancing and attempt to carry out business in a contactless manner, going digital has become a necessity. So, what are some of the biggest challenges that banks and financial institutions face as they attempt to increase digitalization?  Listen in while Rob and Share dig into companies, messaging and how several of them tend not to have a pulse on their market and have little idea about what their target audience truly wants. It’s about testing messaging and using hard data to gauge the success of your marketing campaigns.So, how can you pivot and come up with messaging that aligns with the new thought process brought about by COVID 19? The topic and this episode are highly relevant for any brand in any industry - today and long into the future.Key Takeaways from this Show How to alter your messaging in the wake of the pandemic How to accurately gauge the effectiveness of your marketing campaigns How to cultivate unwavering brand loyalty and a strong customer base And so much more…  ResourcesStackadaptCIBC©StackAdapt Inc.2022

In this episode, Brandon Langevin and Amika Evans of Stackadapt, talk with Lanny Cardow of NATIONAL Public Relations about the important distinctions between brand communications and crisis communications and how agencies do, and should, approach these as different niches.   In the wake of the coronavirus pandemic, are companies altering their messaging and changing the way they function? While it is true that some businesses have come to a complete standstill, there are some businesses that are operating and need to communicate and advertise.   Listen in while Brandon, Amika and Lanny talk about the difference between brand communication and brand advocacy, and touch upon the role of the consultant in these trying times. How can agencies step into their client’s shoes, cultivate empathy and subsequently pivot a brand’s messaging?  The topic and this episode are highly relevant in today’s climate and beyond!Key Takeaways from this Show How have brands shifted their messaging in the wake of the coronavirus pandemic  How StackAdapt is going all out to help their clients right now  How programmatic advertising can help facilitate effective crisis communication  And so much more…. Resources StackAdapt National Public Relations ©StackAdapt Inc.2022 

In this episode, Christian St. Louis from StackAdapt and John Shaughnessy of LiveRamp examine the impact of COVID-19 on the advertising world. While some businesses have completely stopped advertising, others have doubled down on their advertising spend.   While digital ad spends is down by a third, social media usage has shot up by 70% right now. This anomaly has created a unique situation where businesses can reach a much larger audience for every marketing dollar spent. Listen in while John and Christian cite historical data as well as current statistics to reveal why advertising right now can pay off rich dividends when we tide over this current crisis. The entire show is peppered with really interesting nuggets of information and insights. For instance, while OTT usage has gone through the roof, did you know that alcohol consumption has fallen by 25%? Likewise, comfort brands are showing rising sales as people crave normalcy in these trying times. And the show’s wrap up? It’s all about preparing for the eventual removal of third-party cookies. I bet you weren’t expecting that!We know you won’t want to miss this one!Key Takeaways from this Show How can businesses alter their messaging in the wake of the coronavirus pandemic  Advertising strategies for automotive and the home industry as people stave off big-ticket purchases  Will the coronavirus pandemic change user behaviour forever?  And so much more….  Resources StackAdapt LiveRamp©StackAdapt Inc.2022

In this episode, Alex MacArthur from StackAdapt is joined by Nick Rennard and Andrew Seidman from Digital Reach Agency to discuss the latest trends in B2B digital marketing, reveal some of the biggest opportunities, and share how to avoid some common mistakes organizations make.  The impact of the ongoing outbreak has drastically impacted brick and mortar businesses, however contrary to popular perception, SaaS and technology companies are feeling the impact as well.Listen in as Nick and Andrew discuss the pros and cons of work-from-home and also speculate how this shift in work styles will impact B2B campaigns in the foreseeable future.With competition at an all-time low, ad costs have plummeted and engagement has seen a sharp rise. Can we expect this trend to continue? And, for how long?B2B marketers need to adopt a holistic marketing strategy, with a top-down account-based model. It’s a new approach that could turn your campaigns on their head.This is a must for B2B marketers!Key Takeaways from this Show How has the ongoing virus outbreak has impacted SAAS and technology companies Insights into implementing a successful holistic marketing strategy Account-Based Marketing vs. Lead-Based Marketing Lead generation forms as an alternative to landing pages And so much more….  Resources:StackadaptDigital Reach Agency©StackAdapt Inc.2022

In this episode, Jeremy Smith from Telaria joins Meredith Henstchel to dig into all things TV, starting with all of the industry acronyms that tend to be befuddling—OTT, CTV and linear TV. The advantages of advertising on CTV are endless but not everyone has made the leap. Contrary to linear TV, advertisers can access real-time data which allows instant performance evaluation and a strategy shift, if required. Listen in as the differences of advertising on CTV compared to linear TV and traditional TV are revealed. Certainly, the audiences on CTV are far more engaged and receptive to the messaging.  But, can advertisers get an accurate viewer approach to results in a targeted advertising approach? Is it possible to mimic digital advertising strategies for CTV advertising as well? We take a closer look at the similarities and dissimilarities between advertising on CTV and linear TV. This is an episode not to be missed!Key Takeaways from this Show CTV versus Linear TV—Why advertising on CTV can yield much better dividends  Like digital campaigns, can you adopt a targeted approach for CTV advertising?  What does a Programming Guaranteed Deal constitute?  Can you leverage the CTV platform for political campaigning?  TV subscription trends in the wake of the coronavirus pandemic  And much, much more….. ©StackAdapt Inc.2022

In this episode, Eli Bardikoff is joined by Jeff King and Nicholas Guistino of Arena to discuss in-depth how agencies manage the challenges of political advertising. Unlike a traditional corporate advertising campaign, agencies do not have the luxury of time while devising a strategy for a political ad campaign. Moreover, because of the need to deliver results in a short period, agencies handling political campaigns need to choose reliable platforms with proven service.  Listen in as the conversation touches on how the ongoing COVID-19 crisis has set the stage for an intense and keenly contested election later this year. What impact will this situation have on the campaigning strategy in the upcoming elections? Apart from political campaigns, how has the coronavirus impacted the advertising industry as a whole? This is quite a show wrap up!Key Takeaways from this Show  Challenges and opportunities in political advertising  Feasibility of OTT as a marketing platform  How Google’s move to eventually ban third-party cookies will ban digital marketing  How to deal with attribution in political advertising  And so much more... Learn More: https://www.stackadapt.com/©StackAdapt Inc.2022

In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt is joined by members of the StackAdapt team in a roundtable discussion exploring the challenges facing agencies, budgets, brands, messaging and channels in the wake of the virus outbreak. As the virus has brought the whole world to a grinding halt, companies and brands are slowly but surely waking up to the fact that they have no choice but to wholeheartedly embrace digital advertising. The current situation might alter buying behaviour forever, which leaves little option for companies but to embrace a “new normal”.   Listen in as we speculate how the virus outbreak will impact industries like travel, education, and fitness long term. And with people sheltering-in-place, we’ve seen a huge rise in OTT consumption. Have media buyers recognized this opportunity and adjusted their spending accordingly? We wrap up this show by sharing how agencies can thrive in this changing ecosystem. Key Takeaways from this Show:  Will COVID-19 alter buying behaviour forever?  How to transition from event marketing to digital marketing  Will the travel and tourism industry see a huge surge in 2021?  How the cancellation of live sporting events is impacting cable subscriptions  Why you should avoid pulling back on your advertising right now  How to structure your brand messaging in the wake of the virus outbreak  And so much more…  Learn More: https://www.stackadapt.com/©StackAdapt Inc.2022

In this episode, Vitaly Pecherskiy Co-Founder and COO of StackAdapt explains the journey of making How Agencies Thrive finally happen from the concept, to the why and what, and who you can expect to hear in future episodes. Learn more: https://www.stackadapt.com/©StackAdapt Inc.2022