Linda O’Koniewski on what real estate brokerages really need
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Show Notes
Today's HousingWire Daily episode features a crossover episode with REAL Trending, a podcast that focuses on interviewing the brightest minds in real estate. In this episode, Tracey Velt, managing editor at REAL Trends, a HousingWire sister company, interviews Linda O’Koniewski, CEO of Leading Edge Real Estate in Boston, discussing the lessons she learned after finding out her former franchise pulled the plug, and they had to rebrand overnight. Five years later, the company is on solid footing, regaining some of the agents they lost and introducing new initiatives like the LEAP program, which offers a plug and play system for virtual teams and brokers.