258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
The era of Google’s Universal Analytics (UA) is e…
Hotel Marketing Podcast · TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
May 7, 202431m 11s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analytics. While this shift shares exciting new insights into customer behavior, it also spawns challenges for today’s hotel marketers. Are you prepared for the impending Universal Analytics sunset?
SHOW NOTES AND MORE!
https://www.TravelBoomMarketing.com/podcast
2024 Hotelier Sentiment Study:
https://travelboommarketing.com/hotelier/