205 - Does OTT Advertising Make Sense For Hotels?
OTT stands for “over-the-top” and is essentially …
Hotel Marketing Podcast · TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
November 9, 202136m 23s
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Show Notes
OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’s called over-the-top because of advertiser’s ability to go over-the-top of the traditional gatekeepers of this medium which have historically been cable TV providers. Does this make sense for hotels? You bet it does... and here's why.
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