191 - How To Analyze The Performance Of Display Demand Generation
Many hoteliers have relegated display ads as some…
Hotel Marketing Podcast · TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
June 15, 202147m 54s
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Show Notes
Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say you need to reconsider the errors of that thought process. In fact, the importance of upper-funnel, demand generation campaigns can not be overlooked. Consider our earlier article, This is the Hunter Hotelier strategy.
We recommend that our clients consider display campaigns to capitalize on prospective guests that are actively looking for their property but also create the demand that gets those searchers into the funnel.
Display ads can be shown on both hotel-specific platforms (OTAs & Travel Sites) and non-hotel-specific platforms (Airline websites, GPS Navigation apps, Social Platforms (Facebook, Pinterest, etc.)
In today’s podcast we are going to cover just a few considerations in building a successful display demand generation campaign for a hotel
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