17 - How to Turn Loyal Guests into Brand Advocates
In this week’s episode we analyze and discuss an …
Hotel Marketing Podcast · TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as entertaining as they are informative. A must listen for any hotelier!
August 5, 201640m 37s
Audio is streamed directly from the publisher (feeds.soundcloud.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ways that you can turn your guests into promoters of your property. Find the full article at http://www.hospitalitynet.org/news/4077315.html
In The News
Expedia Caught “Dimming” Hotels with Lower Book Direct Rates:
http://www.huffingtonpost.com/entry/how-online-travel-agencies-manipulate-your-search-results_us_579e0279e4b00e7e269fa568
Google Expanded Text Ads Are Here
http://searchengineland.com/google-adwords-expanded-text-ads-live-254548
========================
Show Notes:
User generated content (Check out flip.to for a great UGC tool)
Go after repeat guests
Don't sell, inspire
Engage with your guests (past, present and prospective)
Ask for reviews
Don't settle for satisfaction, aim for delight
========================
Related Links:
The Automated Emails Your Hotel Should Be Sending - http://www.fueltravel.com/blog/the-automated-emails-your-hotel-should-be-sending/
Check out GuestRevu - www.guestrevu.com/
Original HospitalityNet.org Article - 6 ways to turn loyal guests into promoters - http://www.hospitalitynet.org/column/global/154000392/4077315.html
========================
Follow on Twitter:
@fueltravel
@stuartbutler
@pdimaio
@marketingmeisha