15 - How to Deal With a Social Media or PR Crisis

Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not always a good thing… So what do you do when a guest tweets a photo of bedbugs, or someone posts a scathing review on TripAdvisor? In this episode we discuss the three tactics for mitigating the damage when the social stuff hits the fan (S-SHTF) and even turning it into a win. In The News Expedia Purchases Photo Sharing Site: http://www.digitaltrends.com/photography/expedia-acquisition-acquires-trover-travel-photography/ This combined with Orbits and CheapTickets expanding their reviews to rental cars is a sign that the OTAs are looking to chip away at the TA market share Google releases new ways to edit Google Maps listings. https://maps.googleblog.com/2016/07/more-ways-to-share-your-street-smarts.html How many hotels have jumped on the Pokemon GO Bandwagon http://www.ryansolutions.com/blog/2016/pokemon-go-hotels/?utm_source=email&utm_medium=buttonDBBOXr&utm_campaign=stash FULL SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-15-how-to-deal-with-a-social-media-or-pr-crisis/