The Leadline 45: How to Confidently Get Your Equine Product into Tack Stores with Melanie Walton
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Show Notes
Melanie Walton created Zero Proof Horse Treats by combining two of her great loves - cocktails, and horses! Her cocktail-themed horse treats are made with distillers grains from local Kentucky distilleries, are completely alcohol-free, and are made from high-quality ingredients you can trust.
Melanie joins the show to talk about what inspired her to start this one-of-a-kind product, and how she’s managed to successfully get it into 24 different states after being in business for less than a year.
She also shares tips about how to be confident in your selling skills, best practices for getting your product into retail stores, and how to set your pricing to be competitive, yet profitable.
SEGMENT MARKERS:
• 3:14-8:22 All about Zero Proof Horse Treats.
• 8:22-13:10 Advice for getting products into retail stores.
• 13:10-16:26 Setting product pricing.
• 16:26-23:49 Staying organized while growing a thriving business.
• 24:49-26:04 How to be confident in sales.
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