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Why You Shouldn’t Corrupt Your Email List | Kerrigan Behrens | Sagely Naturals
Episode 176

Why You Shouldn’t Corrupt Your Email List | Kerrigan Behrens | Sagely Naturals

On this podcast, we talk about how Kerrigan and her co-founder processed their pivot towards CBD, the value of getting real-time feedback, why you should be careful of agencies that “help” cannabis brands, and so much more!

Honest Ecommerce · Chase Clymer with Kerrigan Behrens

June 6, 202231m 4s

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Show Notes

Kerrigan Behrens is the co-founder and co-CEO of consumer wellness brand Sagely Naturals. 

Most recently, Kerrigan guided her team through an acquisition by HempFusion, expanded the brands ingestible offerings with gummies, and launched a non-CBD infused product collection in Target under the Sagely Naturals umbrella. 

She and the brand have been featured in publications such as Forbes, Fortune, Glossy, Coveteur, Vogue, and Green Entrepreneur. 

Kerrigan has been at the helm of the brand since it launched in 2015, and has successfully galvanized and accelerated marketplace acceptance of CBD as a natural and effective alternative for the products you would already find in your medicine cabinet. 

Kerrigan lives in Los Angeles, which also serves as Sagely Naturals’ headquarters, with her husband and daughter.

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:07] Where the idea of Sagely Naturals came from
  • [06:29] How Kerrigan processed their pivot
  • [08:45] Sponsor: Electric Eye electriceye.io
  • [09:05] Sponsor: Mesa apps.shopify.com/mesa
  • [09:49] Sponsor: Gorgias gorgias.grsm.io/honest
  • [11:15] Sponsor: Rewind rewind.com/honestecommerce
  • [11:46] Sponsor: Klaviyo klaviyo.com/honest
  • [12:33] How to sell a new product in a new vertical
  • [14:58] Doing non-scalable things at the start
  • [15:26] Real-time feedback is very valuable
  • [16:24] Difficulties of being in a “vice” category
  • [20:26] Businesses that “help” cannabis brands
  • [21:02] Rich digital media as sub for FB and Google
  • [22:24] Sagely Natural’s email operation
  • [24:27] Acquisition by HempFusion
  • [26:51] Allocating budget for experiments
  • [28:55] Where to find Sagely Naturals

Resources:

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