Turning Sports Updates Into Automated Revenue | Jamie Mottram | BreakingT
On this episode of Honest Ecommerce, we have Jamie Mottram. Jamie is an entrepreneur, digital media veteran, and President of BreakingT, the fastest licensed sports fan apparel brand in the land. We talk about how BreakingT turns fan excitement into quick-turn product launches, why even overserved sports fans are hungry for real-time merch, what it takes to balance DTC, Amazon, and wholesale channels, and so much more!
Honest Ecommerce · Chase Clymer with Jamie Mottram
Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Jamie Mottram is the President of BreakingT, a real-time licensed sports apparel brand redefining speed and relevance in a saturated sports merchandise market. With deep roots in digital sports media, Jamie brings over two decades of experience from leadership roles at Yahoo, AOL, and Gannett, where he built fan-first platforms like For The Win and helped generate hundreds of millions of monthly views.
Leveraging his expertise in content, audience engagement, and digital commerce, Jamie helped scale BreakingT from a side project to an 8-figure business by turning trending sports moments into must-own fan gear, often within hours of a game-changing play.
Guided by the belief that fan excitement is the most powerful demand signal, Jamie has led BreakingT through rapid growth by building a responsive supply chain, refining its segmentation and outreach engine, and expanding across DTC, wholesale, and Amazon.
In This Conversation We Discuss:
- [00:43] Intro
- [01:00] Creating products from real-time trends
- [01:26] Applying media skills to Ecommerce growth
- [02:33] Focusing on traction over profitability
- [02:57] Spotting viral moments fans want to wear
- [05:29] Launching with digital mockups to test demand
- [07:21] Fulfilling retail orders faster with screen print
- [08:49] Combining paid, organic, and affiliate for scale
- [12:12] Sponsors: Electric Eye, Social Snowball, Portless & Reach
- [17:17] Balancing speed between Ecommerce and wholesale
- [20:30] Pushing retail to move faster than seasonal cycles
- [21:22] Navigating approvals in licensed product drops
- [23:05] Realizing Amazon serves a different customer
- [23:56] Balancing marketplace growth with brand control
- [26:08] Choosing platforms based on product urgency
- [28:16] Turning social signals into merch decisions
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Real-time licensed sports fan gear, apparel, and t-shirts breakingt.com/
- Follow Jamie Mottram linkedin.com/in/jamiemottram
- Schedule an intro call with one of our experts electriceye.io/connect
- Drive revenue through affiliates & referrals socialsnowball.io/honest
- Revolutionize your inventory and fulfillment process portless.com/
- Level up your global sales withreach.com/honest.
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!