The Right Attitude, Resilience, and Grit For A Startup | Mackie Swan | Woo More Play
On this episode of Honest Ecommerce, we have Mackie Swan. Mackie Swan is the CEO of WOO More Play, a sexual wellness company specializing in organic, body-safe products for women. We talk about maintaining optimism when starting a business, dealing with shadow banning in the space, how challenges present opportunities to de-stigmatize, and so much more!
Honest Ecommerce · Chase Clymer with Mackie Swan
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Show Notes
Mackie is the CEO of WOO More Play, a direct-to-consumer sexual wellness brand with a focus on natural, organic ingredients and female-forward products to spark a better intimate life.
WOO More Play's purpose is to empower women to have better sex, by delivering high-quality intimacy products that put her first.
Have the best sex of your life with WOO More Play: woomoreplay.com
In This Conversation We Discuss:
- [00:47] Intro
- [02:01] Gaining passion and purpose for your work
- [03:12] Solving personal problems by exploring opportunities
- [04:34] Successful products come from a personal need
- [05:15] Building the brand with its first product
- [06:29] Leveraging Ecom to communicate with the audience
- [06:44] Facing the technicalities and issues as a startup
- [07:17] Maintaining optimism when starting a business
- [07:52] Where professionalism and passion meets
- [09:24] Navigating growth channels to find out what works
- [10:16] Starting a podcast to engage with the audience
- [11:14] The power of word-of-mouth in driving sales
- [11:42] Episode sponsors
- [16:49] Additional complexity in the “vice industry”
- [17:55] Dealing with shadow banning in the space
- [18:41] The underlying stigma on women and sex
- [19:34] The challenge of acquiring payment processors
- [21:19] Obedience and resilience over ever-changing rules
- [22:11] Challenges present opportunities to de-stigmatize
- [22:50] Business is about things you believe is for good
- [23:32] Building community & loyalty for recommendations
- [24:15] How earned media do wonders for a business
- [25:14] Consider context in every product innovation
- [27:27] The secret to business success is: keep going
- [28:10] Where to check out WOO More Play
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Organic and female-forward sexual wellness brand https://woomoreplay.com/
- Follow Mackie Swan https://www.linkedin.com/in/mackie-swan/
- Schedule an intro call with one of our experts https://electriceye.io/connect
- Take your retail business to the next level today https://shopify.com/honest
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