The Importance of Trust in Growing a Business | Wylie Robinson | Rumpl
On this podcast, we talk about incorporating Kickstarter even after you’ve passed the crowdfunding phase, how Rumpl dealt with co-founder separation, doing delegation properly to empower your employees, and so much more!
Honest Ecommerce · Chase Clymer with Wylie Robinson
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Show Notes
Wylie Robinson is the founder and CEO of Rumpl, a company that's on a mission to introduce the world to better blankets.
Robinson started as a designer (architecture degree) and worked in many creative fields including graphic design, architecture, branding, illustration, music.
Robinson is also a former professional mountain biker and avid surfer, skier, climber.
In This Conversation We Discuss:
- [00:00] Intro
- [01:27] Why blankets?
- [02:28] How Wylie thought of the idea of blankets
- [04:37] Pivoting from Kickstarter to a brand
- [06:31] When or when not to release on Kickstarter
- [07:22] Acquiring new customers post-Kickstarter
- [08:30] Sponsor: Electric Eye electriceye.io
- [09:34] Sponsor: Mesa apps.shopify.com/mesa
- [10:22] Sponsor: Klaviyo klaviyo.com/honest
- [10:37] Experiencing co-founder separation
- [13:18] How Wylie’s role at Rumpl changed over the years
- [14:35] Wylie’s advice for delegation
- [16:34] Build a product that you understand yourself
- [17:51] Where to find Rumpl
- [18:17] Why Rumpl’s product selection in Amazon different
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Outdoor blankets that are inspired by nature and the outdoors and crafted with modern materials and technologies rumpl.com
- Connect with Wylie linkedin.com/in/wylierobinson
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Level up your customer support gorgias.grsm.io/honest
- Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
- Get started with a free account at klaviyo.com/honest
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