The Difficulties of Marketing Vice Products | Charles McElroy | Goldleaf
On this podcast, we talk about why gaining experience through employment before starting a business is a good idea, Goldleaf’s SEO strategies, the importance of organic and owned channels for vice products, and so much more!
Honest Ecommerce · Chase Clymer with Charles McElroy
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Show Notes
Charles McElroy is founder of Goldleaf, a science-forward printing company specializing in guided notebooks and elegant prints for cannabis patients, growers, and enthusiasts.
Based in Cincinnati, Ohio, Goldleaf sells to 5 continents and custom designs for like-minded organizations around the world.
In This Conversation We Discuss:
- [00:00] Intro
- [01:12] Quick background for Gold Leaf
- [01:53] Where the idea of Gold Leaf came from
- [05:49] Working to gain experience
- [07:52] Novel ideas vs niches
- [10:51] Marketing vice products
- [12:44] The challenges and benefits of SEO
- [14:30] Sponsor: Electric Eye electriceye.io
- [14:50] Sponsor: Mesa apps.shopify.com/mesa
- [15:34] Sponsor: Gorgias gorgias.grsm.io/honest
- [17:00] Sponsor: Rewind rewind.io/honest
- [17:33] Sponsor: Klaviyo klaviyo.com/honest
- [18:20] SEO capabilities of Shopify
- [19:20] The iterative process of SEO
- [19:47] On-page and off-page SEO
- [23:41] The Shopify link structure
- [24:56] Goldleaf’s tech stack
- [27:51] Native vs third-party integrations
- [28:57] Customizing Shopify notifications
- [29:06] Integrating orders from multiple sources
- [31:27] Go where your customers are
- [34:08] The difficulty of being shadow banned
- [36:30] The Farm Bill actually made the industry worse
- [37:51] Where to find Goldleaf
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Botanical science with thoughtful, minimalist design shopgoldleaf.com
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Level up your customer support gorgias.grsm.io/honest
- Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
- Get started with a free account at klaviyo.com/honest
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