Staying Fully Involved With What You Started | Jeremy Shepherd | Pearl Paradise
On this episode of Honest Ecommerce, we have Jeremy Shepherd. Jeremy Shepherd is the founder and CEO of one of the largest pearl brands in the world, pearlparadise.com. We talk about remaining fully involved in your business, creating effective platforms from the get-go, integrating different marketing efforts to succeed, and so much more!
Honest Ecommerce · Chase Clymer with Jeremy Shepherd
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Show Notes
Jeremy Shepherd is a leader, innovator, and a disruptor. From an early age, he struck out on his own to satisfy his fierce independence, need for adventure, and a more satisfying way of life.
In a sector dominated by generations-old family businesses, Jeremy endeavored to become a first generation, self-taught pearl importer, dealer, and Internet seller.
Over the past 20 years, he has traveled to pearl-producing areas all over the world, creating relationships with pearl producers, exporters, and people dedicated to supporting the pearl industry.
In This Conversation We Discuss:
- [00:45] Intro
- [01:23] Discovering a business idea that’s fit to your job
- [03:31] Learning the highs and lows of the pearl industry
- [04:18] Creating effective platforms from the get-go
- [05:21] Utilizing resources to move things forward
- [06:27] Maintaining things at satisfying levels
- [07:56] Doing auctions to reach more people
- [08:55] Putting up a website in the year 2000
- [11:47] Shifting from auctions to Ecommerce
- [12:20] Keeping up with the technology and the times
- [13:29] PR articles gives businesses exposure
- [14:44] Creating educational websites for target audiences
- [16:22] Fixing issues quickly to not hinder incoming sales
- [17:21] Clearing things up with credit card processors
- [18:08] Episode sponsors
- [21:34] Remaining fully involved in your business
- [23:37] How business is built on relationships
- [24:49] Bringing immeasurably valuable pearls to customers
- [26:02] It all comes down to the way pearls are sourced
- [27:21] Integrating different marketing efforts to succeed
- [28:01] Adjusting business operations due to the pandemic
- [30:11] Using virtual platforms to connect with customers
- [31:44] Enhancing online meetings to mimic f2f experience
- [32:39] The biggest business secret: Help A Reporter
- [34:14] Practice your elevator pitch to make it to the list
- [35:00] Backlinks are the backbone of SEO
- [35:33] Where to reach Pearl Paradise
Resources:
- Subscribe to Honest Ecommerce on Youtube
- One of the largest pearl brands in the world pearlparadise.com/
- Follow Jeremy Shepherd linkedin.com/in/jeremypshepherd/
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial period - Schedule your free consultation with a Sendlane expert sendlane.com/honest
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