PLAY PODCASTS
Solving the IOS 14 Attribution Problem Using Triple Whale | Rabah Rahil & AJ Orbach | Bonus Episode

Solving the IOS 14 Attribution Problem Using Triple Whale | Rabah Rahil & AJ Orbach | Bonus Episode

On this bonus episode, we talk about the attribution problem brought by IOS updates and how to fix them using Triple Whale, and a preview into how Electric Eye uses Triple Whale in action with real numbers.

Honest Ecommerce · AJ Orbach, Chase Clymer with Ryan Shaw, and Rabah Rahil

March 1, 202230m 14sbonus

Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.

Original episode page

Show Notes

In This Conversation We Discuss: 

  • [00:00] Intro
  • [01:41] How AJ used to run ads before Triple Whale
  • [02:52] The health of your business depends on blended ROAS
  • [03:23] Clarification about IOS 14
  • [03:46] Performance degraded because FB lacks customer info
  • [04:08] What made the FB platform better
  • [04:42] FB is challenging to run for brands
  • [05:41] Why AJ founded an attribution company
  • [06:10] Triple Whale tries to provide the lost visibility from FB
  • [06:32] The Triple Whale Pixel is not yet the be-all, end-all
  • [07:33] What is Pixel and why does your business need it?
  • [08:36] Why is Triple Whale different from Facebook?
  • [10:06] The Pixel is good but not simple
  • [10:45] How Electric Eye uses Triple Whale
  • [11:20] The Forecasting Calculator
  • [13:00] ROAS, CPA, and AOV on the Summary Page
  • [15:16] The Triple Whale Pixel
  • [15:46] Taking advantage of the Channel Overlap
  • [17:00] Inventory management dictates paid ad spend
  • [18:39] Client compatibility through Triple Whale
  • [19:19] The misalignment in attribution causes distrust
  • [20:47] How Facebook can get away with messy attribution
  • [21:37] Attribution Model Comparison
  • [23:01] Other features that are coming to Triple Whale
  • [23:54] The Customer Journey feature
  • [24:24] Web domain shenanigans
  • [24:45] Triple Whale’s Mobile App
  • [25:56] What differentiates Electric Eye from other agencies
  • [27:16] Electric Eye’s Brand Scaling Framework
  • [28:18] Scaling is achieved through harmony in teams

Resources:

 

Topics

ecommerceroaskpischase clymerchannel overlapreturn on ad spendshopifyfacebook pixelbrand scaling frameworkfacebook attributionweb developmentagencyweb designaj orbachelectric eyeattribution model comparisonaovshopify expertsfacebook adshonest ecommerceecomryan shawsessionsnc-roasforecasting calculatorconversion ratetriple whalerabah rahilios 14cost per acqusitionmarketing channelsncpatriple whale pixelmarketing
← All episodes of Honest Ecommerce