Serving Diverse Buyers With a Smarter Media Mix | Christine Monaghan | Almond Cow
On this episode of Honest Ecommerce, we have Christine Monaghan. Christine is the CMO at Almond Cow, where she helps brands grow from scrappy startups to scalable success by pairing storytelling with repeatable processes and fully activating the ecommerce flywheel. We talk about building brands through storytelling, optimizing ads for long-term growth, understanding top-of-funnel users and so much more!
Honest Ecommerce · Chase Clymer with Christine Monaghan
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Show Notes
Christine Monaghan is a builder of growth engines and a weaver of stories, helping brands scale from startup chaos to sustainable success. She blends storytelling with systems, tech with brand, and strategy with hands-on execution to deliver results that last.
In This Conversation We Discuss:
- [00:00] Intro
- [00:33] Sponsor: Taboola
- [01:49] Building brands through storytelling
- [04:34] Tracing the roots of storytelling
- [06:23] Sponsor: Next Insurance
- [07:36] Evaluating early-stage customer signals
- [10:09] Testing assumptions about customers
- [12:22] Callouts
- [12:32] Surveying customers to validate assumptions
- [14:55] Leveraging insights to improve messaging
- [18:15] Testing media to find what converts
- [21:28] Sponsor: Electric Eye
- [22:33] Sponsor: Freight Right
- [24:36] Connecting blogs to nurture discovery
- [27:15] Targeting platforms where customers exist
- [28:58] Optimizing ads for long-term growth
- [34:48] Understanding top-of-funnel users
Resources:
- Subscribe to Honest Ecommerce on Youtube
- The modern way to drink milk almondcow.co/
- Follow Christine Monaghan linkedin.com/in/christine-monaghan
- Reach your best audience at the lowest cost! discover.taboola.com/honest/
- Easy, affordable coverage that grows with your business nextinsurance.com/honest/
- Schedule an intro call with one of our experts electriceye.io/connect
- Turn your domestic business into an international business freightright.com/honest
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