Segmenting Smarter to Scale Sustainably | Jon Pundyk | Glamorise
On this episode of Honest Ecommerce, we have Jon Pundyk. Jon is the CEO of Glamorise, a 103-year-old bra company that has exclusively focused on curvy women since 1921. We talk about pivoting a century-old business online, balancing wholesale partners with D2C growth, relying on product quality to drive loyalty, and so much more!
Honest Ecommerce · Chase Clymer with Jon Pundyk
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Show Notes
Jon Pundyk is a Dartmouth MBA, P&G brand manager, and a Booz-Allen strategy consultant. He’s been in Glamorise for 35 years. Glamorise is a size-inclusive lingerie brand that designs bras for curvy women. Founded in New York City in 1921, Glamorise is one of the world's oldest bra manufacturers, and it has been size-inclusive since their inception.
In This Conversation We Discuss:
- [00:28] Intro
- [00:53] Learning the fundamentals of consumer marketing
- [02:01] Climbing the ladder one title at a time
- [02:17] Pivoting a century-old business online
- [04:01] Transitioning from wholesale to direct-to-consumer
- [07:33] Balancing wholesale partners with D2C growth
- [10:08] Stay updated with new episodes
- [10:18] Investing ahead for scalable D2C growth
- [13:43] Sponsors: Electric Eye, Freight, Taboola, Next Insurance
- [19:16] Collecting data before knowing how to use it
- [20:25] Leveraging legacy brand recognition online
- [23:05] Relying on product quality to drive loyalty
- [24:08] Driving growth through actionable data insights
Resources:
- Subscribe to Honest Ecommerce on Youtube https://www.youtube.com/c/HonestEcommerce?sub_confirmation=1
- Plus size bras & lingeries for full-figured women glamorise.com/
- Follow Jon Pundyk linkedin.com/in/jrpundyk
- Schedule an intro call with one of our experts electriceye.io/connect
- Turn your domestic business into an international business freightright.com/honest
- Performance beyond Search and Social discover.taboola.com/honest/
- Tailored business insurance. Zero hassle. Big savings nextinsurance.com/honest/
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