Rethinking Operation Norms for Ecommerce Growth | Irene Chen & Matthew Grenby | Parker Thatch
On this episode of Honest Ecommerce, we have Irene Chen and Matthew Grenby. Irene and Matt are the co-founders of Parker Thatch, a luxury product brand for everyday ease and elegance. We talk about applying corporate training to startups, standardizing core products for efficiency, rebranding for clarity and customer reach, and so much more!
Honest Ecommerce · Chase Clymer with Irene Chen and Matthew Grenby
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Show Notes
Irene Chen is the Co-Founder and Partner at Parker Thatch, a role she has held for over 24 years. Her top skills include Brand Development, Fashion, and Social Media. Before co-founding Parker Thatch, Irene served as the Director of Product Development for Donna Karan. She is a graduate of the University of California, Los Angeles.
Matthew Grenby is the Partner and Co-Founder of Parker Thatch, a position he has held for over 24 years. His expertise lies in Strategy, Start-ups, and Entrepreneurship. Prior to Parker Thatch, he was a Vice President at Castling Group, where he led UX and design to launch online divisions for major brands, and a Data Scientist at Intel, developing novel data visualizations.
He holds an MBA from Columbia Business School, an MS from the M.I.T. Media Lab , an MS in Graphic Design from ArtCenter College of Design , and an AB in English from Harvard University.
In This Conversation We Discuss:
- [00:00] Intro
- [00:56] Bootstrapping growth through cash flow
- [03:23] Turning local talent into a luxury launchpad
- [07:45] Sponsor: Klaviyo
- [09:52] Applying corporate training to startups
- [12:31] Challenging traditional production paths
- [18:48] Sponsor: Intelligems
- [20:48] Standardizing core products for efficiency
- [24:47] Sponsor: Electric Eye
- [25:56] Persisting through daily business doubt
- [29:40] Callouts
- [29:50] Reinventing challenges for better outcomes
- [31:34] Leveraging community for business insights
- [32:02] Maintaining connections for future opportunities
- [36:03] Rebranding for clarity and customer reach
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Luxury products for everyday ease and elegance parkerthatch.com/
- Follow Irene Chen linkedin.com/in/irene-chen-16b16823/
- Follow Matthew Grenby linkedin.com/in/matthewgrenby/
- Book a demo today at intelligems.io/
- Schedule an intro call with one of our experts electriceye.io/connect
- Get your free demo https://www.klaviyo.com/honest
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