Offering Existing Brands to a Different Market | Nate Axvig | Aktiv
On this podcast, we talk about Aktiv’s approach of bringing Scandinavian brands to the American market, why it works, having the perspectives of 2 markets and customer types, and so much more!
Honest Ecommerce · Chase Clymer with Nate Axvig
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Show Notes
Nate Axvig grew up in frigid North Dakota and moved to sunny Colorado after graduating from law school.
He practiced as a litigator for 16 years before moving to Oslo, Norway with his wife Leslie (also a litigator) and their two kids- Luke and Bekah.
While living in Norway and pursuing an advanced degree in Communications and Technology Law, Nate and Leslie discovered the world class quality of Scandinavian clothing.
That planted a seed which sprouted into aktivstyle.com, their business that brings Scandinavian clothing into the United States.
Since its inception in 2018, Aktiv has steadily grown and expanded into a traditional brick and mortar setting at Stanley Marketplace in Denver's eastern metro area.
In This Conversation We Discuss:
- [00:00] Intro
- [01:26] The products that Aktiv offers
- [02:53] From idea to market
- [04:59] Cold outreach to manufacturers
- [07:17] Advantages/disadvantages of selling existing goods
- [09:23] Being mindful of different markets
- [10:19] Customer acquisition for a new market introduction
- [13:48] Sponsor: Electric Eye electriceye.io
- [14:08] Sponsor: Mesa apps.shopify.com/mesa
- [14:52] Sponsor: Klaviyo klaviyo.com/honest
- [15:39] Branching out into brick-and-mortar
- [17:50] Why Aktiv did it “a little backwards”
- [19:24] Providing a more personal experience
- [21:08] Where to find Aktiv
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Get started with a free account at klaviyo.com/honest
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