Nurturing Health and Success in Your Daily Routine | Zack Schreier | Lifestacks
On this episode of Honest Ecommerce, we have Zack Schreier. Zach is the CEO of Lifestacks, a premium health company creating delicious daily rituals infused with potent supplements to boost performance and fortify long-term health. We talk about repurposing a high commodity product, validating products through customer feedback, repeat purchase as success indicator, and so much more!
Honest Ecommerce · Chase Clymer with Zack Schreier
Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Zack Schreier is the cofounder and CEO of Lifestacks, and previously the creator of Quevos Egg White chips for which he secured a deal on Shark Tank.
As a Type 1 Diabetic, Zack is obsessed with building a lifestyle that supports his health and performance holistically, and he's passionate about creating and sharing products that delight and empower others.
Zack recognized a widespread deficit in focus, energy, and willpower, leading to the founding of Lifestacks and the development of their first product, a delicious supplement-infused coffee creamer that helps consumers be at their best.
In This Conversation We Discuss:
- [00:41] Intro
- [02:03] Being your own health’s steward
- [02:49] Creating the world's first egg-white chips
- [03:41] Kick starting a more high-impact business
- [04:01] Gained exposure from evolving marketing channels
- [05:13] A pivotal experience at Shark Tank
- [05:44] Prepping to effectively pitch the business
- [06:26] A successful deal with an expert in the space
- [06:58] A sustained lift after the Shark Tank episode
- [08:00] Stockpiling inventory to accommodate future demand
- [08:51] Don’t let one time wonders deviate you
- [10:21] Balancing business management and personal goals
- [11:17] Good health means improved daily performance
- [12:50] Rebranding a high commodity product
- [13:51] Episode sponsors
- [19:00] Using a different approach to Lifestacks
- [20:19] Focusing on a specific & accessible target market
- [20:42] Validating products through customer feedback
- [21:22] Repeat purchase as success indicator
- [22:22] The circular causality of business
- [23:10] Driving more awareness to a broader audience
- [23:51] The importance of branding and brand message
- [25:16] The missionary, the mother, and the mechanic
- [26:11] Lifestacks thrive in formulation and R&D
- [27:10] Improving your health with Lifestacks
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Supplement-infused coffee creamer for improved productivity and performance lifestacks.com/
- Follow Zack Schreier linkedin.com/in/zack-schreier-808935137/
- Schedule an intro call with one of our experts electriceye.io/connect
- Take your retail business to the next level today shopify.com/honest
Sign up for a one-dollar-per-month trial period - Schedule your free consultation with a Sendlane expert sendlane.com/honest
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!