Mixing Technology & Strategy to Receive 10x ROI | Michael Epstein | PostPilot | Bonus Episode
On this bonus episode, we talk to Michael Epstein all about PostPilot - how to apply common email flows to PostPilot, why most brands leave some control to PostPilot, and Postpilot’s exclusive announcement, and so much more!
Honest Ecommerce · Chase Clymer with Michael Epstein
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Show Notes
Michael Epstein has been in ecommerce for over 20 years, starting an online retailer and existing in 2013 to private equity.
He has served as a private equity operating partner and CMO for numerous 8 & 9 figure PE-owned Ecom brands.
He is currently co-founder & co-CEO of PostPilot, a direct mail automation platform built for ecommerce and direct to consumer brands.
In This Conversation We Discuss:
- [00:00] Intro
- [01:23] The elevator pitch for PostPilot
- [02:56] Being the “Klaviyo for Y”
- [03:55] Applying common email flows to postcards
- [06:29] How does attribution work for PostPilot?
- [07:51] The advantage of unique codes
- [09:13] Pricing for PostPilot
- [10:54] The “godfather” offer
- [11:38] Can you customize your own designs?
- [12:53] Most brands prefer PostPilot to handle designs
- [13:50] PostPilot’s brand new announcement!
- [15:58] Mixing technology and strategy
- [16:43] Examples of how PostPilot helped big brands
- [18:49] Where to start with PostPilot
Resources:
- Subscribe to Honest Ecommerce on Youtube
- PostPilot’s “Godfather” offer. An offer you can’t refuse postpilot.com/gfo
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