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Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger's
Episode 361

Living Inside Your Business to Unlock Growth | Dan Abel Jr. | Bissinger's

On this episode of Honest Ecommerce, we have Dan Abel Jr. He’s the Chief Chocolate Officer of Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. We talk about leveraging sampling to win customer trust, delivering customer value despite COVID pressure, solving problems through direct involvement and so much more!

Honest Ecommerce · Chase Clymer with Dan Abel Jr.

December 22, 202538m 57s

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Show Notes

Dan Abel Jr. is the Chief Chocolate Officer of two beloved St. Louis-based companies: Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Dan occasionally goes by another nickname: “Willy Wonka of the Midwest.” 

But no matter what you call him, he’ll never forget his roots. Dan is a 2nd Generation Chocolatier & son of the founder of Chocolate Chocolate Chocolate Company. Along with his two siblings, Dan oversees the operations of both Chocolate Chocolate Chocolate Company and Bissinger’s Handcrafted Chocolatier. Manufacturing, distribution, national sales channel and product development are the key areas to Dan’s focus. 

Currently the Abel family is expanding its manufacturing facility, adding a bar and a café – and Dan is very instrumental in the construction management and development of both concepts while continuing to push growth. Dan is married with three children –enjoys playing golf, gardening with his young children and spending time with his family. 

In This Conversation We Discuss:

  • [00:00] Intro
  • [00:32] Sponsor: Taboola
  • [01:48] Growing ventures through deep personal ties
  • [03:01] Finding purpose through early hands-on work
  • [04:29] Optimizing small resources for maximum impact
  • [05:53] Building presence through hands-on outreach
  • [07:56] Leveraging sampling to win customer trust
  • [09:00] Sponsor: Next Insurance
  • [10:12] Creating impact with hands-on marketing
  • [15:18] Callouts
  • [15:28] Attending trade shows to drive direct sales
  • [16:35] Sponsor: Electric Eye
  • [17:44] Sponsor: Freight Fright
  • [19:44] Acquiring companies to accelerate growth
  • [26:11] Delivering customer value despite COVID pressure
  • [30:25] Creating connection through thoughtful service
  • [31:41] Reinvesting in technology to enhance experience
  • [34:34] Experimenting with old and new strategies 
  • [35:25] Solving problems through direct involvement

Resources:

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Topics

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