“Lists and Offers” to Improve Your Business | Amy Biddle | amybiddle.me | Bonus Episode
On this bonus episode, I chatted with one of the leading Ecommerce retail consultants today, Amy Biddle. We talked about why commodities would not work in direct-to-consumer, the solutions that Amy provides to her clients like the Ad Group System, and so much more!
Honest Ecommerce · Chase Clymer with Amy Biddle
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Show Notes
Amy Biddle helps Shopify Ecommerce store owners sell more products and grow revenue without risking giving over control to ad agencies.
She has over 30 years of business experience, and has audited and worked in over 10,000 businesses. She is an author, podcast host, and millionaire-maker, and founder of the eCommerce Traffic Handler Program.
In This Conversation We Discuss:
- [00:00] Intro
- [01:13] Why should people listen to Amy
- [02:01] How can lists and offers help Ecom brands?
- [03:09] The types of merchants that Amy works with
- [04:35] Amy’s message is similar to Gary Vee’s book
- [05:31] Jump on people’s email lists to learn
- [08:06] You can get away with recycled content
- [09:07] Using direct mail as marketing
- [09:39] Amy’s Identity Resolution Matching
- [11:22] Strats work in all industries except commodities
- [12:28] Be unique to your customers
- [13:45] Why D2C isn’t applicable to commodity products
- [15:43] Do both Amazon and D2C
- [17:12] The Retailer’s Email Playbook
- [17:49] Longer books just seem repetitive
- [18:04] Amy’s Ad Group System
- [19:15] Where to find Amy
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Make paid ads work again. Mention Honest Ecommerce to get 3 weeks of free data. amybiddle.me/pages/ads-group-system-make-paid-ads-work
- Program for retailers to successfully use Facebook as your primary paid traffic source amybiddle.me/pages/ecommerce-traffic-handler-newsletter
- Connect with Amy amybiddle.me/pages/contact-amy
- Amy’s Ads Group System explainer video youtube.com/watch?v=AE_Hoi7xeXU
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