Knowing Your Numbers Gives You Confidence to Invest | Paul Orlando | USC
On this podcast, we talk about how variables may change but the tactics stay the same, learning from old/traditional megabrands, calculating, segmenting, and improving CAC and LTV, and so much more!
Honest Ecommerce · Chase Clymer with Paul Orlando
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Show Notes
Paul Orlando has led startup accelerators on three continents.
He runs USC’s on-campus Incubator for businesses founded by students, alumni and faculty and is Adjunct Professor of Entrepreneurship, teaching growth hacking and venture initiation.
He is a former startup founder and was a winner at the TechCrunch Disrupt Hackathon. His book about unit economics is called Growth Units.
In This Conversation We Discuss:
- [00:51] Intro
- [01:47] Paul’s journey on USC
- [05:01] Chase’s interest in the educational field
- [05:37] Tactics change, but strategies don’t
- [07:47] The importance of lifetime value
- [10:38] Sponsor: Electric Eye electriceye.io
- [10:58] Sponsor: Mesa apps.shopify.com/mesa
- [11:41] Sponsor: Gorgias gorgias.grsm.io/honest
- [13:08] Sponsor: BeProfit beprofit.co
- [14:39] Sponsor: Klaviyo klaviyo.com/honest
- [15:26] There are many ways to calculate LTV
- [17:06] Calculating “time of return”
- [19:19] Segmenting CAC and LTV
- [23:03] The relationship between CAC and LTV
- [25:23] Lessons learned from traditional/old brands
- [29:24] The other topics in Paul’s book
- [31:55] Where to buy the Growth Units book
- [32:18] Segmented data for KPIs is the next level
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Helping companies move faster through intensive workshops, rapid experimentation, and consulting startupsunplugged.com/
- Connect with Paul linkedin.com/in/porlando
- Paul’s book about Lifetime Value, Customer Acquisition Cost, and why businesses behave the way they do amazon.com/Growth-Units-Calculate-Acquisition-Businesses-ebook/dp/B08GJVV8RJ
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Level up your customer support gorgias.grsm.io/honest
- Visit beprofit.co and use code HONEST15 to get an exclusive 15% off any plan for the lifetime of your plan
- Get started with a free account at klaviyo.com/honest
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