How to Enter a Saturated Market | Gillian Snyder | Pureboost
On this podcast, we talk about how Pureboost managed to produce a sample from an idea so fast, their similarities to the Lean Startup methodology, why they are not making more product SKUs and so much more!
Honest Ecommerce · Chase Clymer with Gillian Snyder
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Show Notes
Prior to Pureboost, Gillian has 15 years of brand and digital marketing experience in consumer products.
She takes a data-informed approach to all things marketing, even those that aren't traditionally thought of as "performance marketing tactics."
All while balancing the art of building a meaningful brand.
In This Conversation We Discuss:
- [00:00] Intro
- [01:19] What Pureboost has to offer
- [02:16] The genesis of Pureboost
- [04:16] Visualizing your competitors
- [04:53] Why Pureboost needed to be unique
- [05:27] From ideation to having a sample
- [06:13] How Pureboost managed to produce a sample fast
- [07:20] Pureboost’s similarities to The Lean Startup
- [08:23] Launching an Amazon-first brand
- [09:21] The biggest pivot that Pureboost had
- [11:01] Starting on Amazon vs starting on Shopify
- [12:34] Gillian’s advice transitioning from Amazon to D2C
- [15:02] Sponsor: Electric Eye electriceye.io
- [15:22] Sponsor: Mesa apps.shopify.com/mesa
- [16:10] Sponsor: Wayflyer wayflyer.com/ecomm/honest
- [17:23] Sponsor: Rewind rewind.com/honestecommerce
- [17:53] Sponsor: Klaviyo klaviyo.com/honest
- [18:41] Pureboost’s marketing stack
- [20:33] Why not make more product SKUs?
- [22:55] The challenge in maintaining focus
- [24:12] How Traction helped Chase to focus
- [24:47] Most business books have so much fluff
- [25:10] Where to find Pureboost products
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Scale your business with electriceye.io
- A healthy antioxidant energy drink mix containing no sugar, no sucralose and no artificial flavors, colors or preservatives pureboost.com
- Connect with Gillian linkedin.com/in/gillianmager
- Funding a better way wayflyer.com/ecomm/honest
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
- Get started with a free account at klaviyo.com/honest
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