Get Over The Fear of Hitting Send and Annoying People | Chase Dimond | Structured
On this podcast, we talk about when to incorporate plain text emails, too much focus on attribution that makes brands forget about the purpose of SMS and emails, marketers getting confused by the 2 hats they are wearing, and so much more!
Honest Ecommerce · Chase Clymer with Chase Dimond
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Show Notes
Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $50 million in email attributable revenue.
A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.
In This Conversation We Discuss:
- [00:00] Intro
- [01:02] Chase Dimond’s “claim to fame”
- [01:57] Where Chase Dimond’s passion started
- [04:48] Personalization is really important
- [05:40] SMS and email in tandem
- [06:15] AMP for emails in the future
- [06:38] Plain text emails are still useful
- [07:01] Do brands send too much email?
- [09:26] Chase Dimond going through the metrics
- [10:38] Coming up with topics for email
- [13:12] Comparing your emails to “big dogs”
- [15:01] Working with different types of clients
- [15:20] Stay true to your own brand
- [15:59] Don’t be afraid to hit send
- [16:42] You learn so much from your audience by sending
- [17:54] Sponsor: Electric Eye electriceye.io
- [18:14] Sponsor: Mesa apps.shopify.com/mesa
- [18:58] Sponsor: Gorgias gorgias.grsm.io/honest
- [20:25] Sponsor: Rewind rewind.io/honest
- [20:57] Sponsor: Klaviyo klaviyo.com/honest
- [21:44] Why brands use design-oriented emails
- [23:48] The balance between text and design
- [24:58] How to incorporate SMS in email marketing
- [29:02] The common mistakes in attribution
- [30:03] SMS and Email is for building relationships
- [31:48] Holistic approach to marketing channels
- [33:07] Marketers wear 2 hats and get confused sometimes
- [35:44] Where to find Chase Dimond
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Follow Chase Dimond on Twitter @ecomchasedimond
- Chase Dimond’s email marketing course chasedimond.podia.com
- Chase’s website chasedimond.com
- Chase Dimond’s free newsletter chasedimond.com/chase-email-newsletter
- Chase Dimond’s paid newsletter app.moonclerk.com/pay/3iuv1ungf5yq
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Level up your customer support gorgias.grsm.io/honest
- Respond to any of Rewind’s welcome emails and mention HONEST ECOMMERCE to get 1 month free rewind.io/honest
- Get started with a free account at klaviyo.com/honest
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