From an Agency to a “Cereal” Entrepreneur | Margaret Wishingrad | Three Wishes
On this podcast, we talk about Three Wishes’ creative marketing tactics, learning from agency clients and applying it in their own business, the harsh realities of going retail first, and so much more!
Honest Ecommerce · Chase Clymer with Margaret Wishingrad
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Show Notes
Margaret Wishingrad is the Co-Founder and CEO of Three Wishes, a healthy-while-delicious cereal.
Before founding Three Wishes, Margaret was Chief of Staff at BigEyedWish, an ad-agency based in New York.
While at the agency, Margaret worked with Fortune 100 to seed-round startup businesses.
She and her Husband and Co-Founder welcomed their first son, Ellis, in 2017 inspiring Three Wishes' genesis.
While feeding Ellis, Margaret realized the white space in the market for a cereal she wanted to feed him nutritionally, but also enjoyed eating herself.
Margaret has grown Three Wishes from conception to a national brand, with retailers including Whole Foods, Sprouts, Erewhon, and many more in addition to a strong DTC arm.
In This Conversation We Discuss:
- [00:00] Intro
- [01:00] What are the products of Three Wishes?
- [03:21] From an agency to a brand
- [04:32] The services of Margaret’s agency
- [05:20] Translating client knowledge into your own brand
- [06:35] The inherent advantage of working at agencies
- [07:04] The R&D Process of Three Wishes
- [09:41] Go-to-market strat: Going into retail
- [10:30] Challenges and lessons of the retail channel
- [12:36] How Three Wishes’ D2C channel came about
- [14:39] Sponsor: Electric Eye electriceye.io/connect
- [15:36] Sponsor: JSON-LD for SEO jsonld.app
- [16:50] Sponsor: Wayflyer wayflyer.com/ecomm/honest
- [17:53] Three Wishes’ drive thru taste test story
- [20:17] Releasing a new flavor in the midst of the pandemic
- [21:50] The little things that move the needle
- [22:36] Be nimble and be ready to pivot
- [24:13] Problems are a normal part of a business
- [25:15] Where to find Three Wishes
Resources:
- Subscribe to Honest Ecommerce on Youtube
- High-protein, low-sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern day clean ingredients threewishescereal.com
- Connect with Margaret linkedin.com/in/margaretwishingrad/
- Take the first step towards Shopify success electriceye.io/connect
- Get your free structured data audit for your store jsonld.app
- Funding a better way wayflyer.com/ecomm/honest
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