Creating Experiences That Ads Can’t Buy | Erin Murray | Mad Rabbit
On this episode of Honest Ecommerce, we have Erin Murray, the Chief Brand Officer at Mad Rabbit, leading the charge by propelling the brand to new heights through innovative storytelling, product development, and comprehensive digital strategies. We talk about Erin’s path into marketing, what led to Mad Rabbit’s explosive growth, how to build a brand that connects both digitally and at retail, and so much more!
Honest Ecommerce · Chase Clymer with Erin Murray
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Show Notes
Erin Murray is the Chief Brand Officer at Mad Rabbit, a fast-growing tattoo skincare brand reshaping the way consumers and professional artists approach post-ink care. With deep expertise in brand storytelling, product development, and digital strategy, Erin has helped propel Mad Rabbit to quadruple sales year-over-year and expand from a direct-to-consumer model into major retail partnerships.
Driven by the belief that brand growth stems from authentic community engagement, Erin has steered Mad Rabbit's shift from a purely consumer-first brand to one that deeply integrates pro artist voices. Under her leadership, the brand has launched ambassador programs, refined its identity, and executed a digital-first yet retail-savvy strategy that connects across multiple touchpoints.
In This Conversation We Discuss:
- [00:40] Intro
- [00:56] Recognizing emerging consumer needs
- [01:26] Scaling brands before the market exists
- [03:15] Growing communities that drive revenue
- [04:13] Bringing in fractional experts early
- [05:44] Pivoting strategy with real consumer data
- [08:56] Episode Sponsors: Electric Eye, Snowball, and Portless
- [12:58] Testing channels before doubling down
- [16:08] Driving foot traffic after landing retail
- [18:16] Thinking beyond direct response marketing
- [18:59] Scaling brands with a holistic mindset
- [20:36] Expanding products to fit customer journeys
- [22:05] Building brands without losing core buyers
- [22:53] Refining brand identity for new markets
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Mad Rabbit is your easy tattoo care solution from soothing new ink to reviving & protecting current ones madrabbit.com/
- Follow Erin Murray linkedin.com/in/airynn00
- Schedule an intro call with one of our experts electriceye.io/connect
- Drive revenue through affiliates & referrals socialsnowball.io/honest
- Revolutionize your inventory and fulfillment process portless.com/
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