Creating Connection Beyond The Product | Brandi Corbello | Melan
On this episode of Honest Ecommerce, we have Brandi Corbello. Brandi is a melanoma survivor and the founder of Melan, a sunscreen brand that’s redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. We talk about Brandi’s journey from cancer survivor to entrepreneur, the challenges of creating a clean sunscreen brand, overcoming setbacks in business, and the lessons she’s learned along the way and so much more!
Honest Ecommerce · Chase Clymer with Brandi Corbello
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Show Notes
Brandi Corbello is the founder and CEO of Melan, a sunscreen brand redefining sun care with a focus on comfort, fun, and giving back to melanoma and skin cancer research. As a melanoma survivor, Brandi’s journey inspired her to create a clean, effective sunscreen that makes sun protection effortless and enjoyable.
After facing her own battle with skin cancer, Brandi launched Melan with a mission to change the way people think about sunscreen. Under her leadership, Melan has combined high-performance formulas with transparency and purpose, ensuring that every product not only protects but also supports melanoma awareness and research. A passionate advocate for self-care, wellness, and community, Brandi continues to push the boundaries of the sun care industry, making sunscreen a daily essential for all.
In This Conversation We Discuss:
- [00:45] Intro
- [01:07] Advocating for better product standards
- [05:17] Investing in product education before launching
- [06:54] Researching before committing to a business
- [07:36] Defining brand identity before launch
- [09:00] Launching new products based on demand
- [10:28] Using trade shows for brand awareness
- [11:29] Episode Sponsors: StoreTester and Intelligems
- [14:41] Learning the complexities of retail barcodes
- [16:57] Testing the new brand with customers
- [19:11] Building community through live events
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Melan | Protect Your Rind melansuncare.com/
- Follow Brandi Corbello linkedin.com/in/brandicorbello
- Book a demo today at https://www.intelligems.io/
- Done-for-you conversion rate optimization service https://storetester.com/
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