Cracking the Code to Content That Actually Works | Michelle Songy | Press Hook | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Michelle Songy, the Founder & CEO of Press Hook, a platform that helps eCommerce brands get discovered by journalists, creators, and publishers through earned, affiliate, and paid media opportunities. We talk about Understanding why generic pitching fails, Navigating earned, paid, and affiliate media, Adapting strategies to decentralized media and so much more!
Honest Ecommerce · Chase Clymer with Michelle Songy
Audio is streamed directly from the publisher (prfx.byspotify.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Michelle Songy is a serial entrepreneur and the Founder of Press Hook, a platform that helps brands get media coverage through a hybrid model of earned, affiliate, and paid press opportunities. Prior to Press Hook, Michelle founded and sold Cake Technologies to American Express.
She’s passionate about making PR more accessible and transparent for small businesses, especially mission-driven consumer brands. Press Hook is used by 1,000+ companies— from early-stage startups to category leaders— to connect directly with journalists, newsletters, and podcasts that drive real product discovery.
In This Conversation We Discuss:
- [00:00] Intro
- [00:56] Realizing the need to master your own PR
- [02:36] Understanding why generic pitching fails
- [05:21] Boosting discovery via trusted publishers
- [08:06] Navigating earned, paid, and affiliate media
- [11:26] Callouts
- [11:40] Standing out with visuals and clarity
- [15:26] Adapting strategies to decentralized media
- [18:58] Enhancing discoverability in crowded markets
- [20:57] Building systems before scaling PR
Resources:
- Subscribe to Honest Ecommerce on Youtube
- AI-driven media relations and PR pantform presshook.com/
- Follow Michelle Songy linkedin.com/in/michellesongy
If you’re enjoying the show, we’d love it if you left Honest Ecommerce a review on Apple Podcasts. It makes a huge impact on the success of the podcast, and we love reading every one of your reviews!