Combined Strategies Move the Needle | Nish Samantray | Arrae
On this podcast we talk about how Arrae laid their foundations for growing their brand, why they choose influencer marketing on their initial stage, the correlation between customer service and sales, and so much more!
Honest Ecommerce · Chase Clymer with Nish Samantray
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Show Notes
Nish Samantray is the Co-Founder and Co-CEO of Arrae, a wellness brand that creates all natural solutions for your wellbeing.
Samantray led Arrae to achieving $1M in sales during their first year and a projected revenue of over $10M last year.
He has a formal education in engineering and strong background in entrepreneurship, sports and volunteerism.
Before launching Arrae in 2019, Samantray was a Principal Product Manager at Paytm, Lead Product Manager at Freshii, and Technical Product Manager at Scotiabank.
He is a creative, big picture thinker, energized by new challenges, devoted to analytical investigation and structured thinking as a foundation for unbridled creativity.
In This Conversation We Discuss:
- [00:00] Intro
- [01:15] What are Arrae products?
- [01:33] How the idea of Arrae came up
- [03:13] From idea to a product
- [05:42] How Arrae found their customer
- [07:29] Knowing the branding before launching
- [08:57] Arrae’s Go-to-market strategy
- [10:30] Why Nish decided to focus on just one channel
- [11:45] Sponsor: Electric Eye electriceye.io
- [12:05] Sponsor: Mesa apps.shopify.com/mesa
- [12:53] Sponsor: Loop loopreturns.com/honest
- [13:46] Sponsor: Klaviyo klaviyo.com/honest
- [14:34] How much was Arrae gifting to influencers
- [14:56] Why Nish decided to commit to influencers
- [16:43] Did Arrae change its strategy after its success?
- [18:39] Arrae’s scaling phase strategies
- [20:24] Customer service and sales
- [21:29] Using data to your advantage
- [22:46] Arrae’s marketing mix
- [24:16] The marketing strats need to work together
- [25:25] Nish’s thoughts on last touch attribution
- [26:30] Things going wrong is a sign of success
- [27:28] Building a business is always difficult
- [28:14] Where to find Arrae
Resources:
- Subscribe to Honest Ecommerce on Youtube
- A 100% natural wellness brand which empowers women to feel their best so they can be their best arrae.com
- Connect with Nish linkedin.com/in/nishantsamantray
- Scale your business with electriceye.io
- Download Mesa at the Shopify App Store apps.shopify.com/mesa
- Sponsor: Loop loopreturns.com/honest
- Get started with a free account at klaviyo.com/honest
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