Collaboration and Education to Find D2C Stability | Rahul Khatri | Stoggles
On this podcast, we talk about launching brands on different crowdfunding platforms, the impact of connecting with your customers, why niches are usually where the money is, and so much more!
Honest Ecommerce · Chase Clymer with Rahul Khatri
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Show Notes
Rahul Khatri is the CXO and Co-Founder of Stoggles where he leads brand growth and the end-to-end management of all their social marketing efforts as well as managing their in-house Customer Happiness team.
Together with his co-founder Max Greenberg, the pair are building Stoggles into a globally recognized and trusted brand that offers a product unlike any other in the marketplace today.
Prior to Stoggles, Rahul was Creative Director and Partner at ROAV Inc., a DTC sunglasses company.
In This Conversation We Discuss:
- [00:00] Intro
- [01:05] What are Stoggle’s products
- [02:26] Why Rahul started on Eyewear
- [05:28] Stoggles was a marketing play for ROAV
- [06:43] Crowdfunding as a go-to-market strategy
- [08:26] Niching down to a more specialized product
- [11:06] The realization of customizable safety wear
- [12:17] Sponsor: Electric Eye electriceye.io/connect
- [13:14] Sponsor: JSON-LD for SEO jsonld.app
- [14:29] Sponsor: Wayflyer wayflyer.com/ecomm/honest
- [15:32] Shifting the focus from ROAV to Stoggles
- [18:24] Niches are where the money is
- [20:44] Having a “test-and-learn” mindset
- [22:01] The new types of customers for Stoggles
- [23:28] Bringing people together to the Ecom community
- [24:11] Connections gives a greater brand impact
- [24:56] Where to find Stoggles
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Prescription safety glasses that do everything for people who do everything stoggles.com
- Connect with Rahul linkedin.com/in/rahul-khatri-080a84b0
- Take the first step towards Shopify success electriceye.io/connect
- Get your free structured data audit for your store jsonld.app
- Funding a better way wayflyer.com/ecomm/honest
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