Building Demand Momentum Through Strategic Timing | Rima Mattok | Taboola | Bonus Episode
On this bonus episode of Honest Ecommerce, we have Rima Sherman Mattok. She is the Director of Demand Generation at Taboola, driving the growth of their new performance product, Realize. We talk about facing rising ad costs across platforms, launching before peak season to save costs, questioning the myth that more budget wins and so much more!
Honest Ecommerce · Chase Clymer with Rima Sherman Mattok
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Show Notes
Rima Mattok is the Director of Demand Generation at Taboola, where she leads the global acquisition and engagement strategy of Realize, a performance advertising platform focused on driving measurable results for brands.
With a background in user engagement, Rima brings a deep understanding of audience behavior and conversion optimization—experience that shapes her approach to helping marketers scale efficiently across channels.
In This Conversation We Discuss:
- [00:00] Intro
- [01:09] Getting to know the new product, Realize
- [02:33] Facing rising ad costs across platforms
- [04:22] Launching before peak season to save costs
- [07:10] Questioning the myth that more budget wins
- [09:31] Challenging the idea that AI replaces strategy
- [11:30] Callouts
- [11:40] Unlocking incremental growth on the open web
- [14:16] Testing new channels with wise budgets
- [15:17] Running quarterly moonshot experiments
Resources:
- Subscribe to Honest Ecommerce on Youtube
- Performance beyond search and social taboola.com/
- The performance built for advertisers realize.com/
- Follow Rima Sherman Mattok linkedin.com/in/rima-sherman-mattok-93282739/
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