Behind the Crowdfunding Scenes of a Successful Brand | Samantha Coxe | Flaus
On this episode of Honest Ecommerce, we have Samantha Coxe. Samantha is the founder of Flaus, the world’s first electric flosser revolutionizing dental care with high-performing dental floss and sonic vibrations that makes flossing as quick, easy and comfortable as using your favorite electric toothbrush. We talk about partnering with crowdfunding agencies, optimizing customer acquisition, strategic investor partnerships, and so much more!
Honest Ecommerce · Chase Clymer with Samantha Coxe
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Show Notes
Samantha Coxe is the CEO and Founder of Flaus, the world's first electric flosser. Prior to founding Flaus, Sam was a M&A attorney at Skadden, Arps, assisting dozens of high growth startups through their entire life cycle - from formation to exit.
As a Female Founder, Sam’s passions supporting Women’s Rights, inclusivity, sustainability, and self-acceptance are the foundation of Flaus’ brand mission and personality.
In This Conversation We Discuss:
- [00:44] Intro
- [01:16] Flossing frustration sparks business idea
- [02:44] From concept to data validation
- [03:39] DIY-ing the first prototype
- [04:39] The power of surveys and data-driven validation
- [06:25] Discovering the target audience already existed
- [08:25] Navigating crowdfunding campaigns
- [09:38] Managing crowdfunding expectations
- [10:42] Partnering with crowdfunding agencies
- [12:27] Harnessing email list & pre-campaign momentum
- [15:27] Understanding crowdfunding realities
- [16:16] Episode sponsors
- [20:30] Learning the essentials before the actual launch
- [22:11] Strategic investor partnerships
- [23:10] Optimizing customer acquisition
- [24:09] Discovering diverse customer audiences
- [25:30] Focusing and improving what works
- [26:55] Stay the course, avoid over-expansion
- [28:10] Thriving in challenging times
- [29:47] Check out Flaus products
Resources:
- Subscribe to Honest Ecommerce on Youtube
- The world’s first eco-friendly, electric flosser goflaus.com/
- Follow Samantha Coxe linkedin.com/in/samanthacoxe/
- Schedule an intro call with one of our experts electriceye.io/connect
- Book a demo today at intelligems.io/
- Revolutionize your inventory and fulfillment process portless.com/
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