Balancing Customer Needs and Ecommerce Goals | Jaye Genung | Gobi Heat
On this episode of Honest Ecommerce, we have Jaye Genung. Jaye is the founder and CEO of Gobi Heat - the premium US heated apparel brand. We talk about doing your research and creating a strategy, finding out what you’re good and not good at, offering something new to the heat apparel industry, and so much more!
Honest Ecommerce · Chase Clymer with Jaye Genung
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Show Notes
Jaye Genung comes from an eclectic career history that includes project management, product development, procurement and account management.
Her employment history includes medical devices, b2b electro-mechanical and cpg companies.
This mosaic of experience set the stage for her to be able to start out with her own founder's story.
In This Conversation We Discuss:
- [00:48] Intro
- [02:26] Seizing the opportunity to start a business
- [04:10] Considering the working class in product designs
- [04:52] Researching the supply chain with trusted network
- [06:25] Negotiating for MOQs & prioritizing customer needs
- [07:50] Having someone that pushes you and believes in you
- [08:26] Talking to people means building a relationship
- [09:48] Doing your research and creating a strategy
- [10:33] Offering something new & investing on ads
- [11:26] Gaining traction quickly after the first 100 orders
- [12:02] Investing in ads for customer acquisition
- [12:47] From a side hustle to working full time
- [13:44] Seeing the business grow over the years
- [14:46] Pushing through amid doubts & mental blocks
- [15:15] What CEOs need to learn and accept
- [16:09] Success is not just one thing
- [17:03] Finding out what you’re good and not good at
- [17:43] Be honest and reach out to your network
- [18:35] having the best product is not enough
- [19:17] Finding balance in every tenet of your business
- [20:14] Where to get high-quality heated apparel
Resources:
- Subscribe to Honest Ecommerce on Youtube
- 100% female owned heated apparel company gobiheat.com/
- Follow Gobi Heat on LinkedIn linkedin.com/company/gobi-heat/
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