Home Inspector Podcast by InterNACHI

Learn how to inspect a deck floor structure that is framed around an overhang, cantilever, chimney or bay window at https://www.nachi.org/education/.

Learn about decks attached to overhangs and cantilevered floors of a house at https://www.nachi.org/education/.

Want to show up on a Google Search? You better complete these six tasks.

Join InterNACHI® Certified Professional Inspector CPI® Lon Henderson for a class on How to Perform Deck Inspections. This free online webinar is approved for Continuing Education in New York State. This webinar is also free and open to all InterNACHI members (regardless of their location). For more webinars, please visit https://www.nachi.org/webinars

Learn how to inspect the deck ledger board connections and fasteners during a home inspection at https://www.nachi.org/education/.

Word-of-mouth marketing is the #1 driver to inspection business success. Without it, you’ll have to buy every client with ads, you’ll have to sell each person you meet, convert every website visitor, convince every phone call, and close every email every time, and that’s not scalable.

Learn how to inspect girders and beams at decks during a home inspection at https://www.nachi.org/education/.

But before you start running expensive Google ads, you first have to create a free Google Business Profile. Google has a way that verifies an actual legitimate business. So, create a business profile first. It's easy.

Learn how to inspect for wood rot and decay at decks during a home inspection at https://www.nachi.org/education/

When you work on marketing your inspection business, you should keep these three in mind— awareness, nurturing, and trust.

InterNACHI makes business and marketing very simple for home and building inspectors. No one else teaches what you're about to learn. https://nachi.org/simple

Learn how to inspect decks during a home inspection at https://www.nachi.org/education/.

Become an InterNACHI Certified Deck Inspector and learn how to inspect deck post footings at https://www.nachi.org/education/.

Learn how to inspect decks as an InterNACHI Certified Deck Inspector at https://www.nachi.org/education/.

Learn how to inspect decks during a home inspection. Get certified as an InterNACHI Certified Deck Inspector at https://nachi.org/education.

Discover all the amazing membership benefits provided by InterNACHI® with the help of InterNACHI's Ben Gromicko. Schedule a free online coaching session and cover the topics of your choice, including training, certification, licensing, continuing education, business, and marketing. This webinar is for new members, but the webinar is open and everyone is welcome to attend. For more Webinars, please visit https://www.nachi.org/webinars.

Listen to this! We'll review a recent home inspection, including finding defects, and going over the inspection images and report. We'll also talk about business, marketing, and making money as an InterNACHI® certified home inspector.###

Grab a coffee and join the live, informal discussion with InterNACHI’s Ben Gromicko, InterNACHI® members, and home inspectors as we talk about home inspections, business, marketing, and making money. This coffee talk is open to everyone. Ben's buying the first round of coffee.

Learn everything you need to be a successful home inspector in Florida.

InterNACHI's Ben Gromicko teaches what to do next after joining InterNACHI as a new member. You will learn the step-by-step checklist to becoming a successful home inspector, including training, certifications, business, and marketing. We also discussed with other inspectors about marketing design services, inspector websites, report writing software, inspection tools, insurance and guarantees, vendor discounts, and much more.

In this free live InterNACHI Webinar, Ben Gromicko reviewed the websites of attending inspectors and randomly-Googled inspectors, and gave actionable advice on improving them. A website should be designed to convert visitors into scheduled clients. Is your inspector website designed to make you money? Attend this webinar to find out.

Learn how to perform a home inspection according to a Standards of Practice with InterNACHI's Ben Gromicko as he reviews a recent home inspection. Defects are identified, and the inspection report is reviewed.

Join InterNACHI Founder, Nick Gromicko for tips on business success for home inspectors!

Learn what every home inspector should know about social media and how it all connects to your website. Learn about choosing the right social media platforms, using best practices, setting realistic goals, tracking and measuring progress, creating content, sharing and engaging, and taking the next steps in making your website a job-scheduling machine. InspectorMedia's Mikayla Cox and Daniel King are the special guest presenters of this free live InterNACHI Webinar with Ben Gromicko as the host.

You can scream all you want from the rooftops about how great your home inspection company is. But if no one knows you, no one will listen to what you have to say. To fix that, you can simply borrow trust from other people or leverage an international organization of residential and commercial property inspectors - InterNACHI - as a trusted third party.

I’m building trust with your right now. You’re reading, watching, or listening to me. We’re not having a one-on-one conversation, but I’m still communicating with you, and that builds trust. The more people you talk to and the more clients you get, the more trust you build.

Listen to Ben Gromicko and Bill Fabian as they discuss some of the latest infrared cameras on the market today. They'll demonstrate their resolution and thermal sensitivity, and how to use WiFi to transfer images to your phone or tablet so you can integrate them into your home inspection report. We'll also see how some successful home inspection companies around the country are generating more income using infrared cameras.

A successful home inspector can answer the questions that people may have when deciding whether or not to hire them. And a good website does the same thing. It addresses the concerns and objections people may have about hiring you as their inspector. So you need to give them information that addresses those common barriers.

Did you know that texting is ten times more effective than email marketing? And InterNACHI’s Call Me Now button for inspectors uses texting. You’ve got to embed InterNACHI’s Call Me Now button on your inspector website. Today.

Red Bull is a multibillion-dollar company, and they don’t spend a dime on advertising. Instead, they create content as their marketing strategy. They create tons of content. Likewise, inspectors should also create content to nurture their audience with valuable, relevant content. Create content.

Don’t just wonder if an email campaign is working for your business or not. In order to use email to drive traffic to your inspection website, all you need to do is look at the analytics. Website analytics (data) will tell you where all of your website visitors are coming from.

There is a simple way of capturing new clients. And it’s easy to get those new clients by offering something of value (something sweet, like honey) when initially starting a new conversation.

Before you send everyone you know an email that markets your business, prepare your website and check the analytics. Website analytics helps inspectors pay attention to how they are nurturing people (or enticing and persuading people into hiring them as home inspectors).

Before you send everyone you know an email that markets your business, prepare your website and check the analytics.

Imagine a 3-legged stool. On the stool rests your home inspection business. The three legs that hold up your business represent three critical parts of marketing your business. And one of them is nurturing. All three are needed.

Word-of-mouth marketing works well when you describe your unique value proposition in just one sentence. One simple sentence. A unique value proposition is that sentence that answers the questions: What do you do? Who are you? Why should I hire you instead of the next home inspector? What problem can you solve for me?

That's (1) domain, (2) website, (3) logo, (4) InterNACHI Profile, (5) Google Business Profile, and (6) InterNACHI map listing. InterNACHI's Official Vendor for website designs at www.nachi.org/website. Go there now and get your website on Google.

Word-of-mouth marketing is the #1 driver to inspection business success. Without it, you’ll have to buy every client with ads, you’ll have to sell each person you meet, convert every website visitor, convince every phone call, and close every email every time, and that’s not scalable. On the other hand, when you’re good at word-of-mouth marketing, you’ll notice a continuous, viral effect happening.

Advertising can easily be the most expensive part of your marketing. A home inspection company can easily burn through a lot of cash with Google advertising. If you get advertising just right, you can reinvest into more advertising and reach a good profitable balance between money in and money out.

Imagine a 3-legged stool. On the stool rests your home inspection business. On just three legs. The three legs represent three critical parts of marketing for your home inspection business. All three are needed. And they are awareness, nurturing, and trust. When you work on marketing your inspection business, you should keep these three in mind— awareness, nurturing, and trust.

Grab a coffee and join the informal discussion with InterNACHI’s Ben Gromicko, InterNACHI® members, and home inspectors as we talk about home inspections, business, marketing, and making money. This coffee talk is open to everyone. Ben's buying the first round of coffee.

Performing a home inspection is fairly straightforward, but what's difficult is running a successful home inspection business. I'm here to help make inspection business and marketing very simple. Without wasting your time or money. No one else teaches what you're about to learn.

Learn how to develop and grow your home inspection business even more.

Learn about domains, business logos, and website design, and getting free inspection job leads (new clients) by InterNACHI.

Learn how to calculate profitable inspection fees and the nine ways to make more money as a home inspector.

Learn where to get the best inspection tools, safety equipment, checklists, and report writing software.

Learn how to get trained, certified, and experienced as a home inspector in the most efficient way possible.

Business and Marketing Made Simple for Home Inspectors.

If the perceived value is much greater than the cost, then it’s a good decision. Every. Single. Time. So your goal as a business owner is to figure out how to offer potential clients services that have overwhelming perceived value in relation to the costs.