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Kristy Westrup: The Ultimate Beauty Business Baddie
Season 1 · Episode 4

Kristy Westrup: The Ultimate Beauty Business Baddie

IPSY’s Chief Merchandising Officer Kristy Westrup spills some piping hot beauty industry tea.

Hitting Pan · IPSY

May 30, 202438m 57s

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Show Notes

In this episode of Hitting Pan, IPSY’s Chief Merchandising Officer Kristy Westrup gets to the bottom of the art and science behind merchandising, how being a competitive D1 athlete has helped her level up professionally, and the importance of brand authenticity. Plus, she’s dropping an exclusive hint about August’s celebrity Icon Box curators (yes, that’s curators plural). 




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