Pepsi Points Jet Fighter Lawsuit
An advertising campaign that almost went wrong
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Show Notes
In 1996, Pepsi launched a new loyalty campaign. Buy Pepsi soda - get Pepsi points - which got you Pepsi branded stuff. For this campaign, a commercial featured a teenage boy flying a $37m fighter jet - which he had gotten using Pepsi points. It was all a good laugh until someone decided to redeem $700,000 of Pepsi points for the plane. This is the story of the Pepsi Points Jet Fighter Lawsuit.
Watch the commercial: https://www.youtube.com/watch?v=ZdackF2H7Qc
Sources
https://www.snopes.com/fact-check/getting-harrierd-away/
https://www.cbsnews.com/news/1996-man-sues-pepsi-for-not-giving-him-a-harrier-jet/
https://en.wikipedia.org/wiki/Leonard_v._Pepsico%2C_Inc.
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