Hoover Flight Promotion Fiasco
One of marketings greatest disasters
Audio is streamed directly from the publisher (pdrl.fm) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
In 1992, one of Great Britain’s most revered and trusted brands - Hoover - began a marketing campaign giving away two plane tickets to the United States - a value of 600 pounds at the time - if you bought at least 100 pounds worth of appliance products. If that seems like an insanely bad idea - you are right. This is the story of the Hoover Flight Promotion - perhaps the most costly and catastrophic marketing campaign in history.
Sources
https://thehustle.co/the-worst-sales-promotion-in-history
https://en.wikipedia.org/wiki/Hoover_free_flights_promotion
Image: https://upload.wikimedia.org/wikipedia/commons/a/a8/Hoover_vacuum_cleaner_illustration%2C_1919.jpg
History Dispatches is part of the Airwave Media Network: www.airwavemedia.com
Interested in advertising on History Dispatches? Email us at [email protected]
Learn more about your ad choices. Visit megaphone.fm/adchoices