Michael Hofler | Arc'teryx Logo Designer | History of Gear
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Show Notes
Michael Hofler - Creative Director and the designer behind the iconic Arc’teryx logo - talks about his process, the creation of the logo, and the battle between retaining a classic logo versus reimagining it.
Behance: https://www.behance.net/HOFLER?locale=en_US
Linkedin: https://www.linkedin.com/in/hoflerdesign/
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