What Does It Actually Mean to Be an Enrollment Marketer?
Why can't admissions operate more like Trader Joe's? What would happen if every enrollment management team had a marketer-in-residence? And what does it actually mean to be an "enrollment marketer"? On this week's episode of the podcast Zach and Will Gribble, Director of Enrollment Marketing at Presbyterian College, wrestle with these questions and many others. Will shares incredible insight into the convergence happening between higher ed admissions and marketing teams and offers a multitude of ideas for how the budding discipline of "enrollment marketing" can help break down silos, shift focus from outputs to outcomes, and positively impact an institution's bottom line.
Higher Ed Pulse · Zach Busekrus, Will Gribble
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