The Rise of the Fractional CMO
Mallory Willsea sits down with Jaime Hunt — founder of Solve Higher Ed and former cabinet-level CMO — to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs. As the role of marketing in higher ed has evolved rapidly, many campuses are struggling to keep up with growing demands. This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points. Whether you're restructuring your MarCom office or navigating leadership turnover, this episode delivers a clear-eyed look at a fast-emerging trend.
Audio is streamed directly from the publisher (afp-232483-injected.calisto.simplecastaudio.com) as published in their RSS feed. Play Podcasts does not host this file. Rights-holders can request removal through the copyright & takedown page.
Show Notes
Mallory Willsea sits down with Jaime Hunt — founder of Solve Higher Ed and former cabinet-level CMO — to discuss why more institutions are turning to fractional marketing leadership instead of hiring full-time CMOs. As the role of marketing in higher ed has evolved rapidly, many campuses are struggling to keep up with growing demands. This episode explores the tension between expectations and reality and unpacks how fractional CMOs can fill leadership gaps during key inflection points. Whether you're restructuring your MarCom office or navigating leadership turnover, this episode delivers a clear-eyed look at a fast-emerging trend.
Apply by Feb 10 for Let’s Go Upstate
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.