Signals #4: What Actually Influences Students on Snapchat — Strategies for Enrollment Marketers from Students
On this episode of Signals, Zach, Matt, and special guest Callie Goodwin unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.
Higher Ed Pulse · Zach Busekrus, Matt Diteljan, Callie Goodwin
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Show Notes
On this episode of Signals, Zach and Matt unpack what works and what doesn’t when it comes to using Snapchat for enrollment marketing.
This episode of Signals is broken into two parts...in part one, Matt and Zach discuss the latest data around how students are using Snapchat to find, engage with, and share content, and how higher ed marketers and admissions professionals are using the platform to acquire new inquiries.
In the second part of the show, Zach interviews Callie Goodwin from Columbia International University. Callie is a higher ed social media strategist who currently serves as the Digital Marketing Manager at Columbia International University, where we chat about how to create great, compelling, and original content on Snapchat.
Connect with Callie on LinkedIn
Learn more about this episode in our show notes.
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Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
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