Pt. 4: How to Market an Online Graduate Program: Longer-Term Strategies for Sustainable Growth
In the final installment of the "How to Market an Online Graduate Program" series with our friends at Archer, you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education. Ray, Nici and Zach dive into how grad schools can ensure continuous improvement and innovation by evaluating their marketing strategy, leveraging data and staying up to date with the latest marketing trends.
Higher Ed Pulse · Nici Sandberg, Zach Busekrus, Ray Martinez
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Show Notes
Welcome to “How to Market an Online Graduate Program” a special 4-part podcast series brought to you by Enrollify and our friends at Archer Education.
Over the course of this series we’ll unpack everything you need to know to properly design a go-to-market strategy for your new online grad program and what the first few years of marketing and growing your program should look like.
We’ll dive deep into where, when, and how to use paid search and paid social effectively, how you should think through appropriately balancing paid and organic efforts in Years 1 and 2 vs Years 3 and 4 post-launch, what positioning strategies you should test, how to properly leverage the personal brands of faculty and staff members, and so much more.
This series is made possible thanks to our friends at Archer — Archer is an education technology company dedicated to personalizing student recruitment.
If you want to learn more about how Archer might be able to help your institution get more bang for your marketing and admission buck, head on over to ArcherEdu.com and tell them that your friends at Enrollify sent you their way.
In Episode 4 of How to Market an Online Graduate Program you’ll meet Ray Martinez, Vice President of SEO and Nici Sandberg, Senior Director of Creative & Content at Archer Education.
Ray, Nici and I discuss:
- How schools can ensure continuous program improvement and innovation beyond the initial three-year marketing period
- How schools should evaluate their marketing strategy in relation to current market trends and competition
- How can schools leverage the data accumulated over the last three years to inform other program growth strategies
- Hot takes on leveraging faculty for alumni engagement and student recruitment
- And loads more
Check out the rest of this 4-part series!
Ep. 1: Building The Foundation To Ensure Success
Ep. 2: Year Two Marketing Strategies For Online Graduate Programs
Ep. 3: Year Three Marketing Strategies For A New Online Graduate Program
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