Fanatical Fridays Episode 28: Why Every School Needs an Enrollment Marketer
On this week's episode, Zach and Mickey engage in an exciting debate on what incentivizes enrollment management teams to experiment with new strategies and which areas of friction prevent them from doing so.
Higher Ed Pulse · Zach Busekrus, Mickey Baines
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Show Notes
It's 2021 and there's still significant misalignment between admissions and marketing teams at colleges and universities. This misalignment stifles innovation on the student recruitment front—especially when it comes to adding new channels to the mix.
On this week's episode, Zach and Mickey discuss the significant growth in user activity and campaign performance that platforms like TikTok and Snapchat have seen over the last six months and speculate as to why less than 10% of higher ed marketers are running ads on either platform.
Tune in for an exciting debate on what incentivizes enrollment management teams to experiment with new strategies and which areas of friction prevent them from doing so.
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